Danone India launches Cremix yoghurt

Danone India, a subsidiary of the leading fresh dairy company, forays into the stirred yoghurt category in India by launching Cremix. A guilt free indulgence, Cremix stirred yoghurt is complete in itself with a unique thick and creamy texture, best explained by its tagline- ‘It’s a Sin Not To Have it Every day’. Targeted at discerning, health conscious consumers in the age group of 25-45 years, Cremix is available in plain sweet, and two flavours- Strawberry and Pineapple. Cremix will initially be made available across super marts and grocery stores in Mumbai, Pune, Hyderabad and Bangalore.

Cremix range is competitively priced and available in 250 gm family pack and 100 gm pack; 250 gm pack of plain sweet is affordably priced at Rs 37 and the 100 gm pack of plain sweet, strawberry and pineapple are priced at Rs 20, with a shelf life of 15 days.