Domino's Pizza introduces Mexican Wrap, Pasta Italiano

Brings more variety for consumers in Rs

Domino’s Pizza, the market leader in the organized pizza home delivery segment in India recently brought in more excitement in its menu by introducing delicious Mexican Wrap and Pasta Italiano, to offer greater variety to its consumers. The New Mexican Wrap is a unique offering with a refreshingly different layered wrap filled with juicy fillings (Veg and Non-Veg), Mexican seasoning, flavoured cheese and tangy sauce. The new Pasta Italiano has penne pasta tossed with extra virgin olive oil, new exotic herbs, select toppings and a generous helping of new flavoured sauces (White or Red). The new Pasta offering promises a richer and flavourful pasta experience. Commenting on the new offerings, Mr. Ajay Kaul, CEO, Jubilant Food Works Limited – the Master Franchisee of Domino’s Pizza in India, said, “We have been tracking an excellent growth this year. We hope to continue the high growth momentum with the launch of New Mexican Wrap and Pasta Italiano. Both these products promise to take the tasting experience to a new level and, with a pocket friendly price; they will surely be liked by all.”

• The new products are supported by TV and in-store collaterals like door hangers, banners, Box toppers, danglers, translites, dine-in menus, standees and more.

• Both offerings sufficiently serve one person at a pocket friendly price of Rs. 79 for Veg or Rs. 89 for Non-Veg.