Dr. Oetker launches Vitalis, a crunchy muesli
Dr. Oetker launches Vitalis, a crunchy muesli

Dr. Oetker, one of the most trusted purveyors of European cuisine, with international presence in more than 50 countries, has recently launched Germany’s leading muesli brand, Vitalis, in four crunchy variants - Raisins & Honey, Chocolate Granola, Honey and Cornflakes & Oats, directly imported from Germany.  

Oliver Mirza, Managing Director, Dr. Oetker India said, “With the launch of Vitalis Muesli, we are confident that we will be able to further reinforce our brand positioning as one of the most trusted purveyors of European cuisine. In Europe we have built this sub-category of 100 percent crunchy muesli over years and have been able to garner a huge pie-making us the market leaders with a share of 22.1 per cent. Vitalis has gained No. 1 position in several European countries like Germany, Austria, Croatia and Romania in the crunchy muesli sub category. In India, we are convinced we will create a new category of 100 per cent crunchy muesli, driven by new consumer base and facilitate the breakfast cereal market growth. The success of Vitalis will certainly provide the impetus to launch our other international products in the years to come.”

Vitalis Muesli is attractively packaged and priced at Rs 189 for 375 gm and has a shelf life of 13 months.

It is available in select leading retail chains, local and neighborhood stores of 7 key metros namely Delhi & NCR, Mumbai, Pune, Kolkata,

Chennai, Hyderabad and Bangalore.

 

 

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