Brand Marketing India (BMI), the exclusive licensee of French Connection in India, recently announced the launch of the exclusive FCUK men’s underwear range.
Commenting on the launch Mr. Vijay Murjani, CMD, Brand Marketing India said “We are extremely excited to be launching the FCUK men’s underwear line in India. I am confident that the range will continue to reaffirm FCUK as the edgy and attitudinal International premium brand in India, and establish us as the leader in the young urban underwear market, by offering fashion forward products at competitive prices.”
- Cut to flatter every man, the intelligent body defining fit with added stretch and shape retention, together with the bold iconic logo waistband, tag-less comfort and cool packaging makes the product both desirable and distinctive.
- The FCUK underwear line includes briefs, hip briefs, boxers, trunks and low rise trunks in cotton & elastene, across a wide range of colours including; basic black, white, grey, navy, olive, maroon, Brazil green, Argentina blue and Tabasco (chilli red).
- Price: Rs 199 onwards
- Available at all Exclusive French Connection stores, Select Pantaloons, Central, Lifestyle & Kapsons stores