FURLA unveils #TagToGo Project

FURLA launches a new exclusive project, bringing together the value of personalization with the culture of craftsmanship which has always distinguished the brand as an emblem of Italian style in the world.  

 

#TagToGo is the name of the new service which lets the customer personalize her bag on purchase in the store, with the application of an attractive nappa tag and choosing from different colours and subjects, such as a heart and teddy bear.

 

The tag can be decorated with a date not to be forgotten, the customer’s initials or an emoticon in the shape of a heart, a star or a smiley, heat-embossed in gold or silver, using a special monogramming machine.

 

Asia Pacific will be the first region to launch the #TagToGo service, which represents an extremely significant project for FURLA: it is the first time that an Italian Premium Lifestyle Brand completes its shopping experience with a customer-oriented service.