Fashionara.com, leading women’s e-fashion mall recently announced the launch of a first F.lea Bazaar in Indian ecommerce. F.lea Bazaar is an online marketplace that brings together a curated collection of the best off-beat, eclectic products from select sellers and boutiques from across the country. With this move, the company has also effectively changed its model from being a pure play fashion portal high on brands, to a curated marketplace for fashion of all hues.
Arun Sirdeshmukh, Co-founder and CEO, Fashionara said, “Women are our largest segment of customers and as a brand we aim to map and satisfy their requirements closely. A close look at the wardrobes of our customers, show that while branded products form a large part of what they wear, they are also keen on unique and kitsch products which they can mix and match to design a unique and sophisticated look for themselves.
However, “finding these products is a tough task as they are not available online or in the comfort of a mall, but in small chic shops at flea bazaars!. We thought if we could get the best of these sellers to sell online, we could satisfy the needs of a large number of our customers, add a lot of variety to what we offer on Fashionara as well as enable flea merchants to sell their products pan India. This win-win combination made us work at a breakneck speed and in just 4 months from conception, we are proud to offer the largest online flea market to our customers,”added Arun.
Inspired by the famous Santa Fe Flea Market in Mexico, London’s Portobello Road Market and our own Janpath and Commercial Street in Delhi and Bangalore respectively.
The F.lea Bazaar marketplace currently offers an array of over 15000 products ranging from quirky home products and stationary to kitschy mugs, fancy accessories, personal care products, funky footwear and bags and Apparel.
It will be a platform for niche sellers who may not have a branded shop but sell through stalls at renowned flea markets and platforms like Facebook. Fashionara aims to have 500 merchants on the F.lea Bazaar, by this Diwali.