Foodpanda.in, India's online food ordering platform & The Akshaya Patra Foundation have joined hands to support under-served children in a unique initiative called - 'Ticket to Cheer'.
In tune with the ongoing World Cup fever, the 6 week long campaign 'Ticket to Cheer' urges cricket lovers to showcase their love and passion for the game and their team with a personalized 'ticket to cheer'.
The microsite, tickettocheer.com, has been created to facilitate cricket fans to support their favourite team, in a match of choice, during the World Cup by generating their own 'Ticket to Cheer'. One ticket implies a contribution of Rs. 750/- to provide mid-day meals to a child for an entire school year.
Foodpanda will also be sharing posts to cheer India on social media and for every cheer foodpanda will donate a meal from their side.
Rohit Chadda, MD and Founder, foodpanda.in said, "It is a matter of great pride for us to associate with Akshaya Patra Foundation and contribute towards this endeavour.
The World Cup is a great occasion to unite people for a common cause. We take this opportunity to encourage people to join us in serving 1.4 million children with the potential to lead a healthy and progressive life like any of us."
Shridhar Venkat, CEO, The Akshaya Patra Foundation, said, "The 'Ticket to Cheer' campaign is an attempt to fulfill the basic need of satiating the hunger of children in school through mid-day meals. We are united in this cause with foodpanda which shares our desire to provide nourishment to children. By targeting cricket lovers during the World Cup, we are hoping to add purpose to their passion and bring a ray of happiness into the lives of children."
Besides foodpanda, this initiative is also being supported by ESPNCricinfo and Freecharge. 'Ticket to Cheer' is an online communication tool/format, with no real value. It does not entitle the donor to any privileges related to the ongoing cricket World Cup.
Participants can purchase one or more than one ticket. Payments are acceptable through Credit Card, Debit Card, Net Banking or International Donation.