HEINEKEN LAUNCHED IN INDIA BY UNITED BREWERIES

Heineken, the iconic global beer brand, has been launched in India! United Breweries announced the launch of locally brewed and bottled Heineken beer from their brewery in Taloja, near Mumbai.

Commenting on the launch, Kalyan Ganguly, President & Managing Director, United Breweries Limited said, “Heineken, the world’s favourite super premium beer brand will appeal to affluent, sophisticated and discerning consumers in India. We will leverage our deep understanding of the Indian beer market, and complement that with robust marketing programmes and the strength of our nationwide distribution network, to bring to Indian consumers this truly iconic global beer brand. This is a significant and exciting consumer experience that United Breweries has brought to India.”

Heineken has been launched in bespoke world class packaging, with imported green embossed bottles and clear plastic labels, a first for any beer brand in India.  The visual identity includes the iconic brand elements like the racetrack label, the Heineken type face with the smiling ‘e’s and the red star - the world’s most recognized beer symbol. Just four ingredients go into the making of Heineken – high quality malted barley and hops imported from Europe, the all-important Heineken A-yeast, and water treated to Heineken specifications.   The entire process is    the result of close co-ordination between the Heineken Global Supply Chain and the UBL team.

Available in pack sizes of 650 ml and 330 ml sizes, Heineken is priced at Rs 150 and Rs 80 respectively, in Delhi.