To further strengthen its product portfolio, ITC’s Vivel has recently launched Vivel Luxury Crème, a unique range of soaps. Intensive market research conducted by ITC highlighted the evolving need of today’s consumers to indulge in an experience that cares for the skin to give not just basic cleansing but higher order skin benefits and a luxuriating bathing experience.
Vivel Luxury Crème is available in two variants – one enriched with Shea butter, known for its deep moisturising properties; and the other enriched with Olive butter, an ingredient renowned for its moisturising as well as its anti-oxidant properties.
Price: Rs 25 for 100 gm pack
Vivel Luxury Crème Soaps range is available across retail outlets in Delhi, Bangalore, Kolkata, Chennai, Bhubaneswar, Guwahati, Chandigarh, Jaipur and Bhopal.