Jabong.com launches a new TVC

Leading online fashion destination, is today reiterating the very same idea in a unique expression to inspire and encourage the youth of India to be comfortable in their own skin by launching a new brand campaign on the theme “Be You”.

On the launch of the brand campaign, Praveen Sinha, Founder and Managing Director, Jabong.com, said, “Jabong.com is constantly innovating to churn out something new for its customers and this time we are not merely promoting clothes but a concept which never goes out of fashion. ‘Be You’, allows the youth to realize where their true identity lies rather than chasing the latest fad, we are encouraging the youth to fall back on what they already had since the very beginning. Our TVC is very simple in terms of the message it plans to send out, be true to yourself not only in terms of attitude but also in terms of fashion you carry around”.

The campaign features a 360-degree multimedia integration of television, print, outdoor and digital platforms. The new TV commercial conspicuously emanates the philosophy around which Jabong functions today with a message directed in two simple yet assertive words, “Be You”.

The TVC which will be aired across channels, has been innovatively shot across many cities in India, capturing the personal styles of youngsters, and emotions derived from the sense of empowerment and confidence from fashion, the commercial showcases the latest styles and trends across clothes, shoes and accessories.