Kurkure introduces Judwa
Kurkure introduces Judwa

One of India’s most popular namkeen brands, Kurkure, recently announced the launch of its new pack ‘Judwa’ to roll out a double role of fiery flavours all packed in one to give you a taste that surprises with every bite. The new Judwa pack will have the irresistible zing of Tirchhi Mirchi (Crazy Chilli) and tangy zest of Chulbuli Ambi (Raw Mango) in one pack.  The product is a unique mix of two flavours  which look exactly the same but have different tastes to keep consumer curious and excited for more. 

Nalin Sood, Director, Indian Category, said “The concept of Judwa or Twins has always held a special place in our lives – be it in real life or reel life.  This unique innovation from Kurkure is all about giving consumers the fun of unpredictable flavours yet the assurance of great taste and quality from Kurkure. Like a Bollywood twin tale movie which the audience have loved for its surprises and quirkiness, Judwa too comes with the same punch. We are excited to surprise our consumers and reignite their affinity towards Kurkure." 

The Judwa pack will be made available in two pack sizes of Rs 10 and Rs 20 for 50g and 110g respectively.

 

 

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