LEVI'S launches new range of Jeans

On the occasion of World Water Day, denim wear brand, LEVI’S, has launched a new range of Water<Less Jeans. An average pair of jeans uses 42 litres of water in the finishing process, while Levi’s Water<Less products reduce the use of water in the finishing process by up to 96 per cent for some styles.

So far, 13 million Water<Less products have been produced, saving more than 172 million litres of water.