Lawman Pg3 launches 'VERTEBRAE'

Just arrived
Just arrived

Kewal Kiran Clothing Limited (KKCL) which has an annual retail sales turnover in 2009-10 of over Rs 300 crores has clocked a growth of 21% since 2009 and is the owner of India's successful leading denim brand LawmanPg3. Lawman Pg3 has recently launched the famous 'Y-fi' stitch, the first Indian patented denim product to the International market and is today launching yet another international patented product called "VERTEBRAE" in India. KKCL has also developed a retail concept K-LOUNGE under which the company operates its retail shops across the country.


LawmanPg3 "Vertebrae" is a unique result of hours of research, plenty of design board trials, countless numbers of process variations and a lot of accurate measurements. A combination of clinically accurate wash and stitch put together gives you the pair of jeans that has an exciting new uber-cool designer look and feel which shows off a vertebral column.

  • LawmanPg3 "Vertebrae" denim collection is available in over a dozen styles and fits. The seasonal palette focuses on traditional blues, blacks and greys. Specially designed addictive accessories complete the look for every persona.
  • The “Vertebrae” shopping experience will begin from 1st September 2010 at K-LOUNGE and LAWMAN PG3 EXCLUSIVEs across the country as well as all leading retail majors – Globus and Central.
  • Vertebrae will be also be available in all KKCL’s stores in 77 cities across India.