Modicare, India’s leading direct selling company launched its Essensual 20 Premium Skin Care Range recently which was unveiled by gorgeous Karisma Kapur.
The new product category includes Fairness range – Essensual 20 Fairness Cleanser, Essensual 20 Fairness Day Cream and Essensual 20 Fairness Night Cream, with two Basic Night creams to complete the category. Speaking on the occasion, Mr. K.K. Modi, Chairman, Modicare Limited said, “Launch of the new Premium Skin Care Range represents an important step in the execution of Modicare’s strategy. Modicare has a large portfolio of products and is constantly evaluating the right propositions for its customers. This launch signals a new and exciting phase for Modicare’s product line as it continues to stay committed to meeting consumer needs.”
While Mr. Amrish Anand, CEO, Modicare Limited said that with Modicare they plan to penetrate into premium skin care market.
Ms. Manisha Amol, Vice President, Marketing, Modicare Limited added, "Modicare has now entered the premium product category with the introduction of the new range and we are confident that this will provide our customers high quality and effectiveness."
Price range:Rs 300 to Rs 500 for normal cosmetics and Rs 1200 to Rs 1500 for the fairness range.