Nikon India, the 100 per cent subsidiary of Nikon Corporation the leaders in imaging technology today announced the launch of DX format D3100. The camera is equipped with a new CMOS image sensor developed by Nikon and a new image-processing engine that enable capture of high-definition images exhibiting superior image quality, and a New Guide mode that allows users to capture images just as they intended.
On the occasion, Mr. Hiroshi Takashina, Managing Director, Nikon India, said, “Nikon’s market share in D-SLRs today stands at 55 per cent. D3100 is another remarkable piece of innovative technology meant for all photo lovers. It is also the lightest and smallest camera amongst Nikon D-SLR collection. It offers high-quality image to users with its advanced New Guide mode helping achieve desired results. We are certain, a new entry level camera will supplement Nikon’s bouquet of offerings.”
• A new DX-format CMOS image sensor developed by Nikon and the new image-processing engine, EXPEED 2, have been adopted for the new D3100, enabling capture of images exhibiting excellent image quality and definition.
• The D3100 has also inherited New Guide mode from the D3000, with the addition of more options and assist images that make the camera easier to understand and operate.
• The D3100 is also equipped with a live view function that allows the user to frame images in the monitor, and the D-Movie function that provides support for high-definition movie recording.
• The D3100 body shall be available in the market at an MRP of Rs 27,250 and D3100 kit (with 18-55mm VR lens) at an MRP of Rs 32, 950.
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