NIKON unveils D3100; Beauty with Intelligence
NIKON unveils D3100; Beauty with Intelligence

Nikon India, the 100 per cent subsidiary of Nikon Corporation the leaders in imaging technology today announced the launch of DX format D3100. The camera is equipped with a new CMOS image sensor developed by Nikon and a new image-processing engine that enable capture of high-definition images exhibiting superior image quality, and a New Guide mode that allows users to capture images just as they intended.


On the occasion, Mr. Hiroshi Takashina, Managing Director, Nikon India, said, “Nikon’s market share in D-SLRs today stands at 55 per cent. D3100 is another remarkable piece of innovative technology meant for all photo lovers. It is also the lightest and smallest camera amongst Nikon D-SLR collection. It offers high-quality image to users with its advanced New Guide mode helping achieve desired results. We are certain, a new entry level camera will supplement Nikon’s bouquet of offerings.”


• A new DX-format CMOS image sensor developed by Nikon and the new image-processing engine, EXPEED 2, have been adopted for the new D3100, enabling capture of images exhibiting excellent image quality and definition.


• The D3100 has also inherited New Guide mode from the D3000, with the addition of more options and assist images that make the camera easier to understand and operate.


• The D3100 is also equipped with a live view function that allows the user to frame images in the monitor, and the D-Movie function that provides support for high-definition movie recording.


• The D3100 body shall be available in the market at an MRP of Rs 27,250 and D3100 kit (with 18-55mm VR lens) at an MRP of Rs 32, 950.

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