BY - Retailer Nov 16, 2012 / 2 MIN READ
The new CR7 on- and off-pitch collection blends the uncompromising attitude of the world’s most iconic player with an irreverent, bold style that symbolizes Cristiano Ronaldo's approach to life.
Unified by a striking graphic logo of a heart (symbolizing a love of winning) slashed by an X (representing a hatred of losing), "Love to win, hate to lose" is a philosophy that informs and appears on every piece of the collection. Performance-inspired pieces feature premium fabrics and rich detailing that incorporate a classic color palette of blue, black and grey with a thoroughly modern twist of blue and pink detailing on key performance items marking CR7’s individuality.