BY - Suranjana Basu Aug 26, 2010 / 2 MIN READ
Okaya Power Group (OPG), renowned for its forte in innovative techniques, has now forayed into the branded mobile phone battery segment with the launch of its brand “Joos”- lithium (LiON) mobile phone batteries that will be compatible with all the popular branded handsets & smart phones in the market. With this, the company is all set to focus on the huge replacement mobile battery segment.
On the occasion Mr. Rajesh Gupta, Co-founder and Director of Okaya Power Ltd. Said, “The mobile usability is increasing day by day; consequently maturing the battery replacement market too. But the penetration of branded mobile battery is very low and also expensive.”
Joos batteries are designed to provide a complete piece of mind with features like built-in protection circuit modules (PCM), preventing over-charging, over-current & short circuit. Along with this, it has long standby time and low self discharge rate.
• The new generation Lithium-Ion batteries that are more environmental friendly than the earlier generation Nickel batteries. These hi-capacity batteries also ensure long lasting, safe & consistent performance.
• Apart from these, 95% of the product availability is in the grey market with no standard quality. Okaya mobile batteries would fill the gap.
• The product is available in wide range, suitable for mostly all kinds of mobile phones.
• The prices range from Rs. 295 to Rs. 995 based on various mobile phone models.