Bokaro district is one of the most industrialized zones in India. Established in 1991, the city already is a home to over 2 million people. This population comprises of the workforce in the mega steel hub, their families, entrepreneurs, academicians, students etc. This diverse population has created a customer base which is expanding at an exponential rate. However, this market is clearly untapped when one talks about the entertainment destinations.
PVR realized that the market needs a premium hub of entertainment, which would cater to the needs of this vast market. Hence, PVR, India’s largest cinema exhibition chain, has launched its first three screen multiplex in the city. With this launch PVR also makes its debut in the state of Jharkhand.
Talking about the multiplex, Gautam Dutta, CEO, PVR Ltd. said, “We aim to offer a premium movie watching experience to our customers in Bokaro and make their first experience with a multiplex a memorable one. We hope that our brand becomes synonymous with excellence and quality here as well.”
The multiplex, spread across an area of 21,192 sq. ft. at Bokaro Mall promises to cater to a seating audience of 754.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “It is an exciting moment for us as we give Bokaro its first multiplex cinema. I am sure we will be able to fulfill the expectations of our audience here. On behalf of the entire PVR family, I would like to welcome the patrons to the multiplex culture.
I would also like to thank Amit Reality Private Limited for providing us a prime location in the city to maximize our reach. We look forward to many more associations with them in future.”
The newly launched cinema has a distinct design where the artwork and décor has been remarkably built to appeal to the customers. The cinema is equipped with an exceptional digital movie experience, 7.1 channel sound and is 3D enabled with large screens, comfortable seating and a wide range of F&B.
With a robust expansion, PVR aims to cross the milestone of 500 screens by this financial year.With this launch, the total screen presence of PVR in the country will raise to 471, over 106 properties across 44 cities, maintaining PVR as the largest exhibition company of India.
PVR a premium film and retail entertainment company in India. Since its inception in 1997, the brand has redefined the way people watch movies in India. PVR currently operates a cinema circuit comprising of 471 screens at 106 properties in 44 cities pan India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons at PAN India level. Currently amongst the top 10 cinema companies in the world with respect to admissions per screen, PVR has entered the World Economic Forum's List of Fastest-Growing 'Global Growth Companies'.