Puma introduces new motorsport range
Puma introduces new motorsport range

 

Puma introduces new motorsport range 
Puma, the global-sport-lifestyle brand, is all set to speed its way into the fast-paced lives of Indians by partnering with Buddh International Circuit for Formula One and being the official merchandise partner of the track. Puma being a well established brand is now looking at consolidating itself further, and hence, will also continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari.  On the back of highly successful six year collaboration, this new agreement will see the two companies work together for a further long term period.      
Through this extended partnership, Puma will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution.  The partnership has become one of the most commercially valuable licensing relationships for both Puma and Ferrari, and the two companies have strengthened their relationship by developing a complete new collection, as they both have an instant connect with the Indian youth.
Rajiv Mehta, Managing Director, Puma India says, “It is our pleasure to be associated with Buddh International Circuit this year. We see this association as a pioneering effort in the field of Motorsports merchandise and suit the needs of the million fans to reflect their spirit and passion for the sport. Also, our extended association with Ferrari is a great benefit to the brand as they are an ideal motorsport partner for us in every respect.” 

 

Puma, the global-sport-lifestyle brand, is all set to speed its way into the fast-paced lives of Indians by partnering with Buddh International Circuit for Formula One and being the official merchandise partner of the track. Puma being a well established brand is now looking at consolidating itself further, and hence, will also continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari.  On the back of highly successful six year collaboration, this new agreement will see the two companies work together for a further long term period.      

Through this extended partnership, Puma will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution.  The partnership has become one of the most commercially valuable licensing relationships for both Puma and Ferrari, and the two companies have strengthened their relationship by developing a complete new collection, as they both have an instant connect with the Indian youth.

Rajiv Mehta, Managing Director, Puma India says, “It is our pleasure to be associated with Buddh International Circuit this year. We see this association as a pioneering effort in the field of Motorsports merchandise and suit the needs of the million fans to reflect their spirit and passion for the sport. Also, our extended association with Ferrari is a great benefit to the brand as they are an ideal motorsport partner for us in every respect.” 

 

 

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