Sony Ericsson unveils entertainment-packed phones

Bringing alive an unmatchable user experience, Sony Ericsson, the communication entertainment brand, has unveiled its six new phones, including smartphones, GreenHeart and affordable walkman phones. Comprising the Xperia X8, GreenHeart Cedar and Aspen, and Walkman phones – Yendo, Spiro and Zylo, the portfolio will give consumers a wide range to choose from.

Elaborating on the launch of the new phones, Anurag Kontu, Marketing Head – India, Sony Ericsson said, “As the communication entertainment brand, Sony Ericsson phones have always enjoyed a phenomenal response from consumers in the region. With the launch of the new portfolio, we continue to offer an amalgamation of communication and entertainment by fusing together best quality touchscreen experience, premium imaging and music features, and great connectivity options across price segments.”

Sony Ericsson’s human curvature design Xperia_X8_Silver_Front40_V_SCR1.pngphilosophy is applied across the portfolio to package the technology into products that look and feel great.

Take a peek at the new portfolio

•         The Sony Ericsson Xperia X8 is a great entertainment smartphone that extends the appeal of the Xperia collection to new market segments. The user interface is similar to that of the Xperia X10 mini, with the four-corners that give easy one hand use and can be customised for one touch access to your favourite applications. The Xperia X8 also includes Timescape for easy access to all your social networking and the infinite button for one click access to a world of content.

•         Sony Ericsson Cedar, the mobile phone for consumers is looking for an easy way to stay connected at an affordable price.

•         Sony Ericsson Yendo with Walkman, the first full touch Walkman phone which combines music, social networking and communication in one colourful phone. The four corner touch UI also allows users to find the most important phone features in one easy and fun one hand operation. Sony Ericsson Aspen is the business phone with a conscience, perfect for any consumer or company who want to make a green choice in their daily work life.

•         SpiroSony Ericsson Zylo and Spiro provide consumers with the best music experience they have come to expect from Walkman phones and also go one step further and marry music with social networking. Key function available on both phones is TrackID – which allows consumers to access the name and artist of a Zylotrack they hear playing wherever they are. This function has proved popular with music lovers world-wide with 129 million TrackIDlookups in 2009 alone.