Tablets for the affordable
Tablets for the affordable

LACS Pvt. Ltd. has launched itself in the hugely promising tablet pc market in the country.  After being present in the market since Jan 2010, the brand has re-modeled its business strategy as well as its product design and technology set-up.  With this, the brand has launched 4 models in total with a staggering 14 variants for the same.  Present on the occasion were Mr. M.D Jain, Managing Director, LACS MAGNUM. The specialty about their products is nowhere connected with the product or design or even the technology features rather it’s the price points which they term being affordable instead of cheap.  

 

LACS is the Wireless Infomedia Services arm of the Devraj Group of Companies, which has diverse business interests and a pedigreed presence of 60 years in South India, as well as South Africa. After gaining a thorough understanding of the Indian market, LACS has introduced a wide range of Tablet PCs to suit every pocket. The company has unveiled a whole range of tablet PCs from 4.3’ to 10.9” starting from just $99. In the past one and a half years, the company was extensively carrying out R&D to upgrade the technology as well as bring down the cost to make it more accessible and affordable. MAGNUM is an all-in-one device bundled with loads of infotainment features – integrating social networking, communication, entertainment, education and gaming.

The R&D was not just restricted to the technology as the company took one step ahead and has invented a Business model to make the tablet much more accessible to the masses.

 

“We believe that products alone, no matter how advanced they might be, cannot drive sales among masses; that there has to be a well planned marketing and distribution network to make it happen” adds Mr. Jain. “We have tie ups up with leading banks like ICICI, Standard Chartered and HDFC to provide EMI schemes of up to 12 months, to enable more people to buy our products. Best of all, the devices come with 2 unique types of warranty – an upgrade warranty, wherein the consumer can upgrade to a newer technology device at a small incremental cost, and a damage warranty, wherein a new device is shipped directly to the consumer in the rare event of the device having a problem. This is a first in India. “We have invested around Rs. 30cr which comprises of the designing, technology & R&D.  Also we plan to invest upto Rs. 35cr as part of our marketing strategy. Mr. Jain concluded.

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