ABSOLUT VODKA introduces ABSOLUT UNIQUE – a limited edition of nearly four million uniquely designed and individually numbered bottles. To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process. The colourful, vibrant bottles will be distributed worldwide. and placement. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.