Torso Cult Launched in India

Torso Cult, the Urban-Luxury lifestyle brand in Men’s casual wear, was launched
recently in Mumbai at a high profile event at the Intercontinental, the Lalit. The youthful
brand is brought to India by Detco Group, one of the oldest and the largest players in the
textile industry. Ramesh Ranka, Founder and Chairman - Detco Group of Companies
along with his son Deepesh Ranka, Director, Detco Group of Companies was present on
the launch occasion to the brand insights with the Media.

Speaking on the occasion Deepesh Ranka, Director, Detco Group of Companies and the
man behind the brand Torso Cult said, "We aim to create a fashion cult with our brand,
Torso Cult”. The brand and its designs come with a clear idea of being ‘Funktional’ for
the Uber-cool male.

·Detco Group also adds to Torso Cult a finishing touch with their Classy trims,
careful stitch-lines and theme collections.

·The starting price range of apparels from Torso Cult is Rs 899

·The brand is already available in more than 100 leading MBO’s across India.

·Plans to make a presence in 450 MBO’s and further adding 20 EBOs by 2012.