Where the former is waiting to unravel the new collections, the lovers can’t wait to lay their hands on them. We took a walk down the festive street to know what ‘s in store(s) this season..
Moral police have taken a backseat during this time of the year as lovers are gearing up to express their love unabashedly and much to their parent’s chagrin. Retailers will certainly laugh all the way to banks like every year as sales will soar during this time. Chocolates, cakes, cards, flowers, jewels, apparels, fine dine will get a much sizeable chunk globally according to a report from national Federation(NRF). They further state that customers will spend around 17.02 billion this coming Valentine’s day in which India will cross 12000 crore approximately.
Matters of the heart: It is all about heart shaped gifts, be it cards, jewellery(pendants, bracelets, ear rings, rings), chocolates, cards, bouquets, cakes, pillows, etc. So, creative gifts replace traditional gifts during this time.
Window display and decoration: Retailers make best use of their window display as they feature meaningful, themed products: like heart shaped jewellery, pink and red dresses with hearts printed on them while stuffed toys with red bow, cards, chocolates, rings, key chains etc are kept near the cash counter for impulse buying.
Gender-wisdom: Men are big spenders as they would buy jewellery, soft toys, flowers, apparels, book hotels, holidays and fine dines. The male ego yearns to be appreciated on this day as their lovers feel guilty of how much they spend on them. Women spend mostly on men accessories like valets, premium pen, cuff links, belts, perfumes, shaving kits, shirts etc.
City wise distribution: A poll conducted last year showed that 70 per cent of young adults believed it to be day of expressing love. Traditional Chennai is fuelling its passion of celebrating the day but in a tight fisted way; those between 21-25 were the most forthcoming while 16-20 years were just waking up to its realization. In Chennai, 55 per cent said they spent less than 500.
Delhi and Mumbai ( spend in four figures) were the leaders in celebration with Kolkata, Bangalore and Hyderabad in closer heels.
Ramesh Tainwala, who has recently taken a share of 40.5 per cent in Planet Retail that sells branded clothes and accessories for youngsters avers, “ There has been a drastic change in buying habits of consumers as with the new purchasing power in their hands, they are more adventurous, take risks and do not believe in saving for a rainy day. This has catalyzed a sizeable growth in the retail sector”.
Incidentally, Valentines falls in their end of season sale period. And to make the most of this time, they add Valentine’s range that is in hues of pink and red for their brand Lavie, Debenhems, Guess, accessorize etc in the sale basket. No wonder, they have a roaring sale time this season.
What’s hot during this time?
The above are just a few in the list that came to us at the time this article was going for publishing. Well, there are still 4 days to go for the big day, I am sure we will come across more pleasant surprises with each passing day!