Fujifilm launched the XF1, a pocket sized digital camera that the company is marketing largely on its extreme good looks, retro looks. In terms of style, the two-toned body of XF1 is similar to the retro styled X10. Additionally it shared the same sensor size and megapixels with the X10. However, where it differs from its predecessor is with regards to its 25-100mm fast f1/ 1.8 lens, full manual control, HD video in camera RAW processing and 3-inch 460k dot LCD. Clearly, the camera is targeted at the professional photographer who would not mind owing fashionable second camera.