Zivame launches new teenage collection

Zivame, leading online lingerie store has recently launched a teenage collection, in association with their private label brand CouCou.

CouCou Teens is a colourful collection of innerwear and nightwear made for young girls between the age group of 8 to 18. Besides, when it comes to night wear, the teenage category is underserved in India. A good collection that covers all the teenage sizes and offers a good variety is hard to come by in the market today.

Zivame aims to address this gap with CouCou teens. The collection consists of sporting, playful prints that can be mixed and matched. Designed keeping in mind the growing girl, teen bras come in 2 varieties - slip-on bras and triangle bras. Other fun nightwear that is a part of the collection includes hooded jumpsuits, comfy PJs and easy nightdresses.

Richa Kar, Founder and CEO, Zivame said, “At Zivame, we have always focused on offering a large variety of lingerie across different sizes and types to cater to the needs of all women. We realised that the teens category is underserved and therefore decided to launch our own collection. We have created CouCou Teens to ensure teenage girls are able to find bras that fit them well and that too in designs and patterns that they will love to wear! Our range in 100 % cotton and it will be very comfortable, especially for the first timers who are used to wearing slips.”

The collection is exclusively available on Zivame.com and can be explored here. For mothers who are looking to help their daughters buy their first set of bras and for teens who are looking to explore and buy new designs, the collection offers a lot of variety.

Zivame believes getting fitted is the first step to buying the right bra, especially when it is a first time experience. Teenagers in Bangalore and mothers who are helping their daughters in finding right lingerie can visit Zivame’s fitting lounge in the city where experts will help them find out their right size.

The collection ranges from Rs. 195. You can view the range.