Domino's debuts pizza-shaped ring: Here's how other Fast-Food Chains have Imitated in the Past
Domino's debuts pizza-shaped ring: Here's how other Fast-Food Chains have Imitated in the Past

Are you a pizza lover? Love the smell of your ‘favourite’ pizza being made in the pan? Then you may be the one who will love to wear the ‘pizza-shaped’ engagement ring worth more than $9,000 that Domino’s is set to launch in Australia this valentine season.

On Monday, Domino’s Australia debuted the design for a diamond-encrusted, pizza-shaped engagement ring on its Twitter page, and promised one “lucky pizza lover” the opportunity to pop the big question and profess their love for pizza at the same time.

Domino's Ring


According to Domino’s website, fans can enter to win the ring by submitting a 30-second video “detailing how you will involve pizza in your proposal.” That said, it's probably not a good idea to try and hide the ring inside the pizza, as it’s encrusted with diamonds, and that could really hurt if someone bit into it.

"Think you've found your slice of heaven and are ready to say, 'I cheese you'?" writes Domino's of the contest. "We're giving one lucky pizza lover the chance to make a truly dough-mantic proposal this Valentine’s Day."

Capturing the Accessory Market

Earlier, in 2015 Burger King launched 'Flame-Grilled' scented perfume in Japan on 1st April that is marked as 'Whopper Day'. The fragrance was retailed at 5,000 yen - around £27.

The cologne imitated the signature aroma of the Whopper Burger, which consists of 100 per cent flame-grilled beef, freshly sliced onions, lettuce and mayonnaise.

In 2008, they also released a cologne called Flame.

Similarly, in 2016, Pizza Hut perfume and KFC candle made waves during Christmas. The pizza scent filled homes with a smell of deep pan, cheese crust Margherita. Whereas, KFC candle not only had the chicken which gets the Colonel's secret recipe this candle has the unique blend of herbs and spices too.

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