Franchise India's International Arm FranGlobal brings Ice Cream Lab to India. Ice Cream Lab is an innovative International concept originated in California, USA, in 2013. The brand plans to open 100 stores in the next three years and soon will be launching its first outlet in Hyderabad. Ice Cream Lab is known for its innovative way of making made-to-order ice cream right in front of the customers in a minute’s time, using liquid nitrogen. Their freshest ice cream is made of the all-natural ice cream base which is free of additives, preservatives and low sugar.
Vikrant Tomer, Advisory Board Member, says, “As Mark Zuckerberg said, the biggest risk is not taking any risk. In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks. Many F&B brands normally get scared to enter the Indian Market due to its vastness, diversity and change of taste over every 2 km. We as Ice Cream Lab, consider it as a great opportunity to come up with a product line which satisfies the taste buds of every customer, yet ensure they are eating healthy ice cream.”
The Ice Cream Lab's idea revolves around the molecular gastronomy freezing concept, using liquid nitrogen to instantly freeze fresh ingredients into ice cream. We fulfil customer’s desires and prepare each cup of ice cream in front of the customer’s eye, it is a very theatrical experience to see the ice cream-making process, where the liquid nitrogen flows into the bowl of organic ice cream base mix and expands in the air, leaving behind the fresh ice cream. The brand offers 16 signature flavours which are universally liked by most of the customers after proper R & D, which takes place time to time and help in developing a product suitable to the local geographies and taste buds of people from that location.
Sachin Pradhan, Operations Director, says “Ice cream is just a perfect thing. People have an emotional response to ice cream; it's more than just food. It’s never heavy or light on your stomach; it is the perfect combination of caring and eating. It helps you to reduce stress; it stimulates your brain and helps to maintain your metabolism.”
“India is full of brilliance, innovation, and creativity and there are plenty of creative ice-cream makers available in India. On the other hand, India has the highest population in the world. This also means that there is still a lot of space for more and more creative makers to introduce more and more innovative brands. We are not here to compete with any brand, as customers are the best judges. They are very clear about their choices and what they want. The molecular gastronomy freezing concept, using liquid nitrogen to instantly freeze all fresh natural cream base using our own secret formula in to the ice cream, it is a theatrical experience to see the ice cream making process, where the liquid nitrogen flows into the bowl of Organic ice cream base mix and expands in air like smoke and evaporates in front of customer's eyes, leaving behind the fresh ice cream,” he added.
Gaurav Marya, Chairman, Franchise India, says, “We are ecstatic to welcome UAE’s Ice Cream Brand in India. Ice Creams have become the modern version of dessert welcomed by all age group of people. On the basis of product, the global ice cream market can be segmented into impulse ice cream, take-home and artisanal ice creams. Furthermore, India is the largest producer of milk, accounts for over 1/5th of global milk production, thereby, offering a large volume of raw material for domestic manufacturing of ice creams. The ice cream market is projected to generate revenue of approximately USD 3.4 billion by 2021. Indian ice cream industry is one of the fastest growing segments of the dairy or food processing industry. Revenue in the Ice Cream segment amounts to US$635m in 2019. The market is expected to grow annually by 11.8% (CAGR 2019-2021).”
Rashed Hareb, the Managing Partner, says, “As a child, my love for ice cream emerged and it has never left me nor it will ever leave me. I am determined to make Ice Cream Lab the most preferred global choice of Ice Cream, loved by people from all walks of life.”
Rashid Alshaali, Partner, says, “A satisfied customer is the best business strategy of all. Any sweet products such as Ice Cream will always remain in demand, People eat Ice Cream when they are sad, when they are stressed and when they want to celebrate and enjoy, its everlasting business.”
Venus Barak, CEO, FranGlobal, says, “We have a massive expansion plan for ICL in India. Indian market today is one of the most matured markets in the world that is why a partnership has been formed between FranGlobal and ICL to really bring the best ice cream, best flavours, best quality to Indian Consumers. We already have started building the brand, we will make this product accessible to Indian Consumers by opening stores in Malls, High Streets, Corporate Locations, Airport, Train stations and ICL’s first store will be opening in Hyderabad soon. As exclusive Franchise development and management partners for ICL, we will bring in the efficiency of franchise model in Frozen dessert business to ICL and scale it. This brand is offering a quality shift from Frozen Dessert to the freshest ice cream option, which no other brand is offering.”
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