How Juicy is the Juice Bar Industry in India
How Juicy is the Juice Bar Industry in India

The juice bar industry in India is skyrocketing, and it’s all thanks to the rising health consciousness, demand for convenience, and changing lifestyle preferences. With rapid urbanization, higher incomes, and a younger generation obsessed with wellness, the juice bar scene has evolved from a niche market to a mainstream trend.

Brands are diving into this thriving space by focusing on innovation, quality, and creating unforgettable experiences for consumers. Here’s how they’re doing it:

Healthy and Customizable Offerings: The Future of Beverages
Cold-pressed juices, smoothies, and functional beverages tailored to specific dietary needs—think vegan, gluten-free, and low-sugar options—are taking over the market.

Local Flavors with a Twist: A Taste of India’s Diversity
Brands are tapping into India's diverse palate by adding regional ingredients like mango, tamarind, kokum, and spices to give their drinks an unforgettable twist.

Haritha Ghattamaneni, Director of Vihaga Ventures who handles Jamba, shares, “By offering products that resonate with the evolving needs of Indian consumers and blending global expertise with local flavors, Jamba aims to carve a niche in this burgeoning market. Their goal is not just to serve beverages but to create a lifestyle movement around health and wellness, fostering a culture of informed and health-conscious choices.” She continues, “Jamba is an international brand, and its entry into India marks a milestone for the country’s juice bar segment. Known globally for its innovative and nutrient-packed smoothies, bowls, and juices, Jamba combines health, taste, and convenience. With a commitment to using high-quality ingredients and introducing unique flavor combinations, Jamba is set to redefine how Indian consumers perceive quick, healthy options.”

Tech-Savvy Experience: Juice Bars Get Digital
Tech integration is making customer engagement smoother than ever. Brands are offering mobile ordering, subscription plans, and personalized recommendations to cater to your every need.

Prime Locations: Attracting On-the-Go Consumers
Strategically opening juice bars in high-footfall areas like malls, airports, and business hubs is the key to attracting busy, on-the-go consumers.

Innovations that Set Brands Apart: The Secret Sauce to Success
In a cutthroat market, brands are coming up with groundbreaking ideas. Think chia seeds, spirulina, matcha, and functional beverages designed to help you meet your wellness goals. Plus, sustainable eco-packaging like biodegradable bottles and straws is a hit with today’s eco-conscious consumers.

A spokesperson from Smoothie Factory India says, “We are an international brand who has just ventured into the Indian market. Our menu is almost identical to what we offer abroad, but we’ve tailored it to meet Indian diet preferences. We serve smoothies, wraps, smoothie bowls, fresh juices, superfood bowls, and much more. We are continuously innovating with new ingredients, seasonal items, and experimenting with exciting new flavors.”

Sahaj Chopra, Co-founder and Director of Juice Guys, adds, “Brands are also embracing AI and IoT to figure out what customers like and streamline stock management. Subscription models are making it easier for consumers to keep coming back, and some brands even offer tailor-made juices based on individual dietary needs.”

The Tough Reality: Challenges in the Juice Bar Market
While the juice bar industry is booming, it’s not without its challenges. Intense competition from traditional juice vendors, the high operational costs of sourcing fresh ingredients, and maintaining quality while scaling up are just some of the hurdles. Additionally, educating consumers about the benefits of nutrient-packed beverages over sugary alternatives is no easy feat.
There’s also a shift from sugary drinks to natural substitutes, but brands need to work harder to promote smoothies and natural juices. Plus, established beverage giants and street-side juice vendors make it difficult for new brands to break through.
 

The Future Is Juicy: A Thriving Industry Ahead
The future of India’s juice bar industry looks incredibly bright as health and wellness continue to drive consumer choices. Expect geographical expansion into Tier-2 and Tier-3 cities, making healthy options more accessible to the masses. Even more exciting? The rise of robotic juice bars—self-service, tech-driven, and super convenient.

As brands continue to prioritize environmentally friendly operations, expect to see more farm-to-glass strategies aimed at reducing environmental impact while boosting product quality. Juice bars aren’t just a passing trend—they’re a new, exciting alternative to traditional beverages that’s in perfect harmony with India’s growing health-conscious movement. Don’t miss out on the revolution!

 
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The First Juice Brand to Introduce Holographic Aseptic Packaging in India
The First Juice Brand to Introduce Holographic Aseptic Packaging in India
 

The Homegrown juice brand Fresca Juices was formally launched in 2010. It is one of the fastest growing packaged fruit juice brands in India. The company was launched with the aim to address the demand-supply gap in the juices and packaged fruit drinks market and was able to become a household name.

Akhil Gupta, Founder & Managing Director of Fresca Juices speaks on the journey of the brand and future plans of the company.

Fresca, the first Indian company to offer multiple flavoured-fizz options to consumers

Fresca launched Fresca Fruzo, a rich range of carbonated fruit drinks in March this year. Available in six refreshing flavours, the new line of products consists of Apple, Mojito, Jeera and Nimbu Masala flavours. A lip-smacking mix of juice and fizz, Fresca Fruzo is already garnering rave reviews from customers. 

On the back of its massive traction, we believe that this new line of products will give tough competition to traditional carbonated drinks in terms of sale numbers over the next few years. 

The Concept is different from other juice players in the industry

In the Indian market, there have been very few options when it comes to carbonated drinks. Even though there is a high demand for fizzy drinks in the market, mere 3-4 flavours have been available to customers. 

Further, while there are multiple juice brands, there are none that cater effectively to fruit-juice aficionados who would truly appreciate innovation in the types and flavours of beverages available.

Fresca is different from other players as it identifies the need for different variants in the Indian market. It offers over 11 flavours across its fruit juice and carbonated fruit drink ranges. 

Fresca is also popular for offering large SKUs in PET ranging from INR 10/- to INR 120/-.  Apart from this, it offers over seven flavours in aseptic packaging - more than any other player in the market. It is also the first brand in India to introduce holographic aseptic packaging with four flavours. Most importantly, Fresca offers these options in exceptionally attractive packaging at a highly economical price point.

Top sellers in Fresca

Currently, our top-sellers include Litchi, NimbuPani, Guava, Mango, and Apple in 160ml, 300ml, 2 litre, aseptic 200ml pack, and holographic packs.
I am a fruit beverage enthusiast myself. Though I like all the flavours that we offer, Litchi is my favourite.

Sourcing Local Ingredients 

Our products are made from fruit pulp, which is taken from locally sourced fruits. This is a major factor in determining the level of freshness and flavour Fresca offers.

Expansion plans

We have 2 lakh outlets operational in all states across North India alone. With a good presence across Food Park, HSIIDC, Rai, and Sonepat (Haryana), we will soon be expanding across western India, beginning with Mumbai and Pune. We also plan to foray into the east, central and south Indian market.

Apart from this, we also plan to increase our presence in tier II cities of the country, where we see high growth potential due to the lack of authentic brands in the fruit beverage space.

Carbonated Fruit Drinks in Indian Market

The options for carbonated fruit drinks in the Indian market have so far been scarce. It was only when Fresca launched Fresca Fruzo that people were introduced to the possibility of more variety in the fruit drink sector.

It is highly likely that they subconsciously craved for more flavours as Fresca's range of carbonated fruit drinks has received a commendable response in the market since its launch. We have sold 3 lakh cases units of Fresca Fruzo since March 2019 with being the most popular flavour in the category. 

Since our launch, we can say with some confidence that the Indian customer is becoming more aware of fizzy fruit drinks in the Indian market.

Target Consumers

Our target demographic includes children (7-14 years old), teenage students (15-19-year-old), young professionals (20-30-year-old), and housewives.

Maintaining health and nutrition value

We ensure high quality of the beverages by putting special emphasis upon packaging, which comprises seven layers, unlike other brands that usually don't go beyond six-layer packaging. As mentioned earlier, we are the first brand in the country to introduce holographic aseptic packaging.

We have an ISO 9002 certification and conform to FSSAI guidelines which underline our commitment to maintaining best-in-class product standards.

Key challenges in the juice sector  

Being in the juice sector, it becomes paramount that you ensure the freshness and quality of your products. Companies that diverge from their vision of providing top quality products are the ones who face challenges. 

Fresca, on the other hand, maintains its standards by simply sticking to a set of FSSAI guidelines and sincerely implementing them. This prevents us from hitting any roadblocks when it comes to the production and consumption of Fresca's products. 

 

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भारत में रस (ज्यूस) का बिज़नेस कितना रसदार (ज्यूसी) है?
भारत में रस (ज्यूस) का बिज़नेस कितना रसदार (ज्यूसी) है?
 

फलों के रस का बाजार पिछले दशक में 25-30 प्रतिशत से अधिक की सीएजीआर में बढ़ रहे पेयजल क्षेत्र में सबसे तेज़ी से बढ़ रही श्रेणियों में से एक है। एक परामर्श फर्म टेक्नोपेक के मुताबिक, भारतीय पैकेज्ड रस के बाजार का मूल्य 1,100 करोड़ रुपये (200 मिलियन डॉलर) है और अगले तीन वर्षों में 15 फीसदी की सीएजीआर में बढ़ने का अनुमान है।

वर्तमान परिदृश्य

फिटनेस की बढ़ती प्रवृत्ति और खुदसको स्वस्थ रखने की आदत से भारत में रस का कारोबार चल रहा है। पिछले पांच वर्षों में, भारत में ज्यूस बार और ज्यूस कैफे खोले गए है। एक तरफ, स्थानीय व्यापारी, भारत में अपना कारोबार शुरू करने के लिए वैश्विक कंपनियों के साथ अपने पंखों का विस्तार कर रहे हैं और दूसरी तरफ पेप्सिको, कोका-कोला और मनपसंद, जैसे पेय पदार्थ बड़े पैमाने पर पैकेज्ड रस व्यवसाय में निवेश कर रहे हैं।

इसी तरह, भारतीय पैकेज्ड ज्यूस बाजार में डाबर लीडर हैं। इसके ब्रांड रियल और रियल एक्टिव के पास पैकेज्ड ज्यूस बाजार में 55 प्रतिशत हिस्सेदारी है और इसके बाद पेप्सिको की 30 फीसदी हिस्सेदारी है।

"पेयजल सेक्टर भारत में सबसे अधिक लाभदायक व्यवसाय है, क्योंकि आज का रस बाजार 1,200 करोड़ रुपये है। पेय व्यापार में बहुत छोटा मॉडल है, लेकिन आउटपुट एक रेस्तरां ब्रांड की तुलना में समान है, "बूस्ट ज्यूस बारस् के संस्थापक निदेशक रिवोली सिन्हा कहते हैं, जो भारत में बूस्ट ज्यूस के एक मास्टर फ्रैंचाइजी है।

संगठित वि. असंगठित

भारत में रस के कारोबार में असंगठित व्यापारीयों का अत्यधिक प्रभुत्व है, जिसमें 75 प्रतिशत से अधिक बाजार हिस्सेदारी है। संगठित खुदरा कारोबार, जिसमें केवल 25 प्रतिशत व्यवसाय है, में ज्यूस बार, ज्यूस कैफे और पैकेज्ड रस के व्यापारी शामिल हैं।

"भारत में रस सेक्टर अभी-भी एक असंगठित बाजार है। मैं एक विशिष्ट भीड़ का हिस्सा हूं, जो बहुत ही स्वास्थ्य जागरूक है और यदि मैं बाजार में प्रतिस्पर्धा को देखता हूं, तो मुझे ईमानदारी से लगता है कि मेरे पास बाजार में असली प्रतिद्वंद्वी नहीं है। मेरे व्यवसाय के पहले दो साल उत्पाद और लोजिस्टिक देखने में चले गए और अभी मैंने वर्तमान में बाजार हिस्सेदारी साझा करने की शुरुआत भी नहीं की है," सिन्हा कहते हैं।

इस बीच, 2007 में अपनी पहली जूस बार शुरू करने वाले हैस ज्यूस बार के मुंबई में 11 आउटलेट हैं। इसी पर बोलते हुए, निदेशक हेमांग भट्ट कहते हैं, "हमने 2007 में अपना पहला ज्यूस बार शुरू किया था। अब तक, हमारे पास मुंबई में 11 आउटलेट हैं। हालांकि हम शुरुआत में विस्तार पर धीमे थे, लेकिन एक नया आउटलेट खोलने से पहले, हम यह सुनिश्चित करना चाहते हैं कि पिछले आउटलेट प्रक्रिया और स्केलेबिलिटी के मामले में लाभदायक हो।"

विकास के संचालक

व्यय योग्य आय में बढ़ोतरी, पश्चिमी संस्कृति, स्वास्थ्य जागरूकता और भारत में फलों के आयात को अपनाने वाले लोग भारत में रस व्यवसाय चलाने के लिए सबसे बड़े कारकों में से हैं। वर्षों से, हम देख रहे है कि अब लोग पारंपरिक खाने के पर जोर नहीं देते हैं। वे नए प्रयास करने के लिए प्रयोगात्मक बन रहे हैं, वे और अधिक घूम रहे हैं और पश्चिम के खाने को अपना रहे हैं।

"वैलनेस पर बढ़ती प्राथमिकता, स्वास्थ्य पर अतिरिक्त खर्च करने और स्वस्थ जीवन शैली को बनाए रखने की इच्छा, विशेष रूप से मध्यम वर्ग में और भारतीय अर्थव्यवस्था को मजबूती, जो जनता के लिए अधिक डिस्पोजेबल आय प्रदान करती है, वह भारत में गैर-मादक पेय पदार्थों के बाजार को गति देने के प्रमुख उत्प्रेरक हैं।" ऐसा मनपसंद बेवरेजिस के एमडी, धीरेंद्र सिंह का कहना है।

"हम देखते है कि भारतीय रहने और खाने की आदतों में पश्चिमी शैली अपना रहे हैं। साथ ही, फल एक अंतर्निहित संपत्ति है, जो बहुत सारी बीमारियों का इलाज कर सकती है और मानव शरीर की प्रतिरक्षा प्रणाली में सुधार कर सकती है। तो, यही वह आईडिया है, जो मेरे दिमाग में आया था। मुझे लगता है कि ज्यूस आज भोजन के लिए एक विकल्प बन गया है। साथ ही, यह जल्दी से खा पाने से, समय बचाता है और शरीर को सभी आवश्यक पोषण देता है," भट्ट कहते हैं।

आगे का रास्ता

आज सेगमेंट में हर व्यापारी कुछ न कुछ कोशिश कर रहा है। वे अपने ग्राहकों की मांग को पूरा करने के लिए नए स्वाद और फ्लेवर्स के साथ आ रहे हैं। ताजा भोजन और सब्जियों का सोर्सिंग और ग्रोइंग इनके लिए मुख्य रणनीति बन गया है। आईटीसी, पेप्सिको और कोका-कोला अपने रस के कारोबार में प्रवेश करने और आगे बढाने के लिए बड़े सौदों पर हस्ताक्षर कर रहे हैं। मनपसंद बेवरेज, जिसने 1998 में अपना ऑपरेशन शुरू किया, वित्तीय वर्ष 2012-13 के दौरान 240 करोड़ रुपये पार कर गया है, जो सालाना 35-40 फीसदी की मजबूत वृद्धि दर के साथ है।

मई 2014 में, हिंदुस्तान कोका-कोला बेवरेज ने घोषणा की कि 2011 में लॉन्च की गई आम कृषि पहल 'उन्नति' की सफलता के बाद जैन इरिगेशन के साथ साझेदारी में आम ज्यूस का कारोबार शुरू करना है। दोनों साझेदार अगले 10 वर्षों में 50 करोड़ रुपये निवेश करने की योजना बना रहे हैं। 50,000 एकड़ के क्षेत्र में लगभग 25,000 किसानों की भागीदारी के साथ अल्ट्रा हाई घनत्व प्लांटेशन (यूएचडीपी) तकनीक का उपयोग करके आम के उत्पादन को बढ़ावा देंगे।

दूसरी तरफ, एफएमसीजी प्रमुख कंपनी में सबसे बड़ा आईटीसी लिमिटेड डेयरी और ज्यूस व्यवसाय में 1000 करोड़ रुपये निवेश करने की योजना बना रहा है। समूह ने भारत में तेजी से बढ़ते रस व्यवसाय में टिकने के लिए बैंगलोर स्थित बी प्राकृतिक ज्यूस को भी हासिल कर लिया है। कंपनी 100 प्रतिशत ज्यूस और अमृत दोनों के 7-8 प्रकार के साथ प्रवेश करने की योजना बना रही है।

"आईटीसी जल्द ही पूरे देश में ज्यूस को फैला देगा, जबकि डेयरी कारोबार में अगले तिमाही के अंत में प्रवेश करेगा। हम रस और डेयरी उत्पाद दोनों को क्षेत्रीय बनाने की योजना बना रहे हैं।" आईटीसी, फूड्स, के सीईओ, चितरंजन दार शेयर करते हैं।

इस प्रकार, हम कह सकते हैं कि भारतीय ज्यूस मार्केट, बाजार में नए और साथ ही मौजूदा व्यापारी की भागीदारी के साथ कारोबार में मुनाफा ला रहे हैं। आने वाले वर्षों में, हम अपने उत्पादों को और अधिक लोकप्रिय बनाने के लिए अद्वितीय रणनीतियों पर काम कर रहे व्यापारियों को देख सकते हैं।

भारतीय गैर-मादक बेवरेजिस का बाजार वर्तमान में करीब 50,000 करोड़ रुपये होने का अनुमान है, जिसमें मिनरल वाटर, फलों के रस, शीतल पेय, डेयरी पेय और अन्य पेय पदार्थ शामिल हैं।

फलों के रस का बाजार लगभग गैर-मादक पेय पदार्थों का लगभग 10 प्रतिशत हिस्सा है और निकट भविष्य में 35-40 फीसदी तक बढ़ने की उम्मीद है।

 

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How juicy is juice business in India?
How juicy is juice business in India?
 

The fruit juice market is one of the fastest growing categories in the beverages segment growing at a CAGR of over 25- 30 per cent over the past decade. According to a consulting firm Technopak, the Indian packaged juices market is valued at Rs 1,100 crore ($200 million) and is projected to grow at a CAGR of ~15 per cent over the next three years.

Current Scenario

The growing trend of fitness and keeping one self healthy is driving the juice business in India. Over the last five years, the country has seen juice bars and juice cafes opening in India.

On one hand, local players are expanding their wings and signing deals with the global majors to start their business in India and on the other hand, beverages major like PepsiCo, Coca Cola and Manpasand are investing heavily into packaged juice business.

At the same, Dabur is the market leader in the Indian packaged juices market, with its brands Real and Real Active having 55 per cent share in the packaged juices market followed by PepsiCo with a 30 per cent share.

“Beverages segment is the most profitable business in India as the juice market stands at Rs 1,200 crore today. Beverage business has very small model, but the output is same in comparison to a restaurant brand,” says Rivoli Sinha, Founder Director, Joost Juice Bars, which is a master-franchisee for Boost Juice in India.

Organised v/s Unorganised

The juice business in India is highly dominated by unorganised players with over 75 per cent market share. The organised retail which has only 25 per cent of the business comprises of juice bars, juice cafes and packaged juice players.

“The juice segment in India is still an unorganised market. I am part of a niche crowd, which is very health conscious. And if I look at the competition in the market, I honestly feel that I do not have a real competitor in the market. First two years of my business was to let the product and logistics in place and I have not even started on sharing the market share presently,” adds Sinha.

Meanwhile, HAS Juice Bars which started its first juice bar in 2007 has 11 outlets in Mumbai. Speaking on the same, Director Hemaang Bhhatt says, “We started our first juice bar in 2007. So far, we have 11 outlets in Mumbai. Though we were slow on expansion initially, but before opening a new outlet, we want to ensure that the previous outlet is profitable in terms of process and scalability.”

Growth drivers

Rise in the disposable income, people adapting the western culture, health awareness and import of fruits to India are among the top most factors to drive the juice business in India.

Over the years, we have seen that people no more stick to eating traditional foods. They have become experimental in terms of trying out new, they are travelling more, and they have grown an appetite of West among themselves.

“Emerging trends like increased preference on wellness, the desire to spend extra on health and maintaining healthy lifestyle, especially in the middle class and strengthening Indian economy, which offers more disposable income to the masses are major catalysts that drives strong growth of the non-alcoholic beverages market in India,” shares Dhirendra Singh, MD, Manpasand Beverages.

“We were witnessing that Indians are adopting western style of living and eating habits. At the same time, fruit is an inherent property which can cure a lot of disease and improve the immune system of human body. So, that’s where the idea came in my mind. I think that juice has become a substitute to food today. At the same time, it is a quick bite, saves time and gives all the required nutrition to the body,” adds Bhhatt.

Way ahead

Today every player in the segment is trying something. They are coming up with new flavours and tastes to meet the demand of their customers. Sourcing and growing the fresh food and vegetables have become the main strategy for these players.

ITC, PepsiCo and Coca Cola are signing great deals to enter and flourish their juice business. Manpasand Beverages, which started its operation in the year 1998, has crossed Rs 240 crore during the financial year 2012-13 with strong growth rate of 35-40 per cent per annum.

In May 2014, Hindustan Coca Cola Beverages announced that it aims to start mango juice business in partnership with Jain Irrigation after success of mango farming initiative 'Unnati' launched in 2011. Both the partners plan to invest Rs 50 crore over the next 10 years to boost mango production by using the Ultra High Density Plantation (UHDP) technology with the involvement of about 25,000 farmers in an area of 50,000 acre.

On the other hand, ITC Ltd, one of the biggest FMCG major in the company is planning to invest Rs 1000 crore in dairy and juice business. The group has also acquired Bangalore-based B Natural juices to tap the fast growing juice business in India.  The company is planning to enter into both 100 per cent juices and nectars with 7-8 variants.

“ITC will soon roll out juices across the country, whereas, the entry into dairy business will be in the late next quarter. We plan to regionalise both juices and dairy products,” shares Chitranjan Dar, CEO, Foods, ITC.

Thus, we can say that Indian juice markets are heavily pouring profits into the business with participation of new as well as existing players in the market. In the years to come, we can see players working upon unique strategies to make their products more popular.

The Indian non-alcoholic market is currently estimated to be around Rs 50,000 crore, which includes mineral water, fruit juices, soft drinks, dairy drinks and hot beverages among others.

 The fruit juice market is roughly around 10 per cent of the Indian non-alcoholic beverages market and is expected to grow by 35-40 per cent in the near future.

 

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