How QSR Chains are Making Most of Navratri
How QSR Chains are Making Most of Navratri

This Navratri top quick service restaurants have introduced Navratri special feast menu, satisfying all fasting desires. These brands are proudly presenting the campaign, offering flavoursome recipes that are both delicious and true to the spirit of the festival. 
Indian QSR Haldiram's stands out as a pioneer, ensuring the most hygienic preparation of Navratri meals. The brand has introduced an array of delicious options from timeless favorites like Kurkuri Sabudana Tikki to innovative creations such as Tandoori Platter, Sabudana Papdi Chaat and Purani Dilli Ki Tawa Aloo Chaat, the menu is designed for every palate. The tandoori specialties are a delightful blend of succulence on the inside and crispiness on the outside, a must-try for all.
Introducing the campaign, Divya Batra, Head of Marketing at Haldiram's, remarked, "This Navratri, let your fast be a flavorful journey. We, at Haldiram's, have carefully curated a Navratri menu that celebrates the essence of fasting while delivering a good culinary experience. From traditional fasting snacks to hearty, wholesome dishes, you can explore a world of flavors at your nearest Haldiram's restaurant or conveniently order online via Zomato."
“At Haldiram's, we understand the diverse taste preferences of our patrons and the significance of traditional recipes during the festival. Hence, we have meticulously crafted a special Navratri menu to tantalize the taste buds of our valued customers as they celebrate the much-awaited festival – Navratri,” added Kailash Agarwal, President – Retail, Haldiram’s.
Similarly, global QSR chains McDonald’s India – North and East and Domino’s have introduced festival special menus to vue customers this season. 
To delight the fans during the festive season, McDonald’s India – North and East has introduced ‘no onion, no garlic’ McAloo Tikki Meal for a limited time during the Navratri period. The introduction comes with a popular demand by McDonald’s fans who are looking for food options during the Navratri time. 
Priced at Rs. 99 only, McAloo Tikki Value Meal with ‘no onion, no garlic’ consists of a McAloo Tikki burger, with regular fries and regular beverage, and will be served at participating restaurants*. 
“McAloo Tikki is an all-time favorite burger at McDonald’s. The ‘no onion, no garlic’ McAloo Tikki burger consists of a scrumptious crispy patty made with peas, potato and infused with aromatic spices, clubbed with shredded tomatoes, and topped with tomato mayonnaise. There is no onion, no garlic in its ingredients,” read the release.
The ‘no onion no garlic’ McAloo Tikki Meal option is available at McDonald’s restaurants* as a-la-carte McAloo Tikki burger order as well as in meals. For those who prefer the classic McAloo Tikki burger taste, it is also available across all restaurants
In markets across the world, McDonald's has always respected local religious and culture beliefs, adopting its menu to local preferences and sensitivities.
The introduction of McAloo Tikki Meal with no onion and no garlic is yet another testament of being a Global brand, with strong local relevance including catering to the religious preferences of customers that prevail and influence food habits in India. 
Earlier this year, McDonald’s India- North and East opened no onion no garlic restaurants enroute the holy shrine of Vaishno Devi on the new track – Tarakote Marg and Ardhkuwari offering a 100% vegetarian menu.
On the other hand, celebrating the Pujo season, Domino’s debuts Mutton & Prawn Pizzas in India for the first time. Motivated by the success of last year’s additions, the brand is eager to enhance the customer experience by adding 3 new pizzas inspired by authentic Bangla and Eastern regional cuisine. 
The immense success of last year’s introduction of special Eastern flavours during the festive season has spurred Domino’s to expand its offerings to now offer mutton and prawn pizzas in India for the very first time. 
Locals can now relish the delightful regional tastes of Kosha Mangsho, Champaran Mutton and Malai Chingri in pizza. Vegetarian patrons too can enjoy the traditional flavours of Kosha Veg, Champaran Veg, and Malai Paneer as part of the regionalised menu. This range of pizzas seamlessly blends traditional culinary delights, promising a flavourful and memorable dining experience. 
“The rich culinary history of the East has constantly inspired us at Domino’s. This coupled with the fact that the East has always been a priority market for us had led to the launch of the 1st edition of the Flavours of East range last year. We have always heard the voice of our users and are delighted with the 2nd edition of the Flavours of East range offering 6 mouth-watering non-veg and veg pizzas, inspired by the beloved flavours of the region. We are hoping that the newest additions to our menu will create wonderful memories and bring unbridled joy to our consumers in this festive season,” shared Sameer Batra, President and Chief Business Officer - Domino’s India.
The non-vegetarian pizza range – Kosha Mangsho, Champaran Mutton and Malai Chingri starts at Rs.399/- onwards and for our vegetarian customers, the vegetarian pizza range – Kosha Veg, Champaran Veg and Paneer Malai starts at Rs.299/- onwards. 
Customers can now satiate their taste buds from the 17th of October onwards by walking into any of the Domino’s stores across the Eastern part of India such as West Bengal, Bihar, Jharkhand, Assam, Odisha, Nagaland, Sikkim, Tripura, Mizoram, Manipur, Meghalaya and Arunachal Pradesh. 
They can also order these lip-smacking pizzas online by visiting www.dominos.co.in or using Domino’s mobile App and through any of the popular food aggregators. 

 
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