How this app is making dining more fun at restaurants?
How this app is making dining more fun at restaurants?

At a time when eating out is gaining ground in India, getting your favourite seat at your preferred restaurants is becoming tough. How would you feel, if somebody would give you the real time check about your positions on the waiting list of the restaurant??? And, to bridge this gap, Inrestro by DineOut has made dining trend more comfortable and engaging.

How beneficial it is for restaurants?

One of the major advantages of Inrestro is the CRM & Analytics module through which the restaurant is able to recognise the frequency and average spending power of a particular customer. The system captures the amount spent, favourite dishes and feedback for each visit in one single timeline, which can be used by the restaurant to give personalised experiences to guests. Additionally, the restaurant is able to target both inactive & loyal users with different sets of marketing campaigns (E-Mail, SMS, and Customized Offers) It has completely digitized the walk-ins, reservations, waiting list and feedback management making the restaurants more accessible.

• To recognise their customers when they walk-in and provide a more personalized experience to their repeat customers.

• Analyse trends to run targeted marketing campaigns (E-Mail, SMS) or loyalty programs to bring disengaged customers back.

• On an average a Restaurant has more than 95% customers who have visited them only once. inResto helps the Restaurant target these customers and increases the Repeat Visitor %.

• With intelligent Waiting List Management, busy restaurants are able to seat people more efficiently, which directly improves their revenue • Through the landing page, restaurants can advertise their events and also increase their social media presence with the Facebook and Twitter widgets. The analytics provided by this platform is to the point and helps restaurant owners make more informed business decisions.

What’s ‘trend-in’ for diners?

This app is all about real-time updates; hence, it let customers know about their position on the waiting list of the restaurant, alerts on events happening at the restaurant, and can also see the specials and the menu for the day – all this without having to download an app. Not, only this, they get recognized at restaurants, which helps them get a personalized experience as well as offers being regular/loyal customers.

Partnering restaurants

“We have around 350+ partner restaurants so far. These include chains like Impressario, Chili's, Little Italy and Mamagoto, as well as many stand-alone properties such as Toit, Vault Café, Setz etc which are spread across Delhi NCR, Mumbai, Bengaluru, Chennai and Hyderabad,” shared Vivek Kapoor, Co-Founder, DineOut, whose target for the year is make his brand accessible to more than 2000+ restaurants by December across 8 cities.

Making restaurants work more efficiently

Working as an “Open Platform” which integrates with various technology partners for a restaurant, it is the single technology platform that a restaurant needs to manage. It has also helped restaurants take table inventory decisions such as replacing their 6 seater tables with more 2 seater tables based on the average waiting time and group size.

Restaurants have cut down front desk staff by 33% and cut costs on feedback by upto 50%. They are now able to quantify each of their metrics properly and take decisions based on that.

“We seat more than a million diners a month i.e around 250,000 customers on a weekly basis at our partner Restaurants via inResto.We also generate an average of 600 feedback entries on a monthly basis for each of our partner restaurants,” added Kapoor.  

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