Jubilant FoodWorks Launches 'Be the Change': A Nationwide Movement on Cleanliness through Behavioral Change
Jubilant FoodWorks Launches 'Be the Change': A Nationwide Movement on Cleanliness through Behavioral Change

Realizing the importance of individual ownership and the correct attitude towards taking responsibility, Jubilant FoodWorks has envisioned “Be The Change” – a nationwide attempt to inspire behavioral change aimed at supporting the Swachh Bharat Abhiyan, starting with the immediate vicinity of own restaurants.

Shyam S Bhartia, Chairman and Hari S Bhartia, Co-Chairman, Jubilant FoodWorks Limited said, “It gives us immense pleasure to launch the campaign in the presence of our Finance Minister, Arun Jaitley, encouraging the masses in the direction of a clean India. We feel very proud at the onset of this new journey that aims to support the mission of “Swachh Bharat Abhiyan” concentrating on the urban establishments of the country. We at Jubilant FoodWorks commit the collective power of 27000+ of our associates in keeping the vicinity of our restaurants clean and also Seeking the support of the residents living in the communities around us, to make it a success. We are very determined to accomplish our indomitable attempt to promote the cause and we hope we will succeed in this action of making the nation conscious about the behavioral change towards hygiene.”

The announcement was made at the Swachhta Diwas celebrations - a program designed to celebrate the spirit of behavioral change – in the presence of Sri ArunJaitley, Hon’ble Finance Minister, Shyam S Bhartia, Chairman and Hari S Bhartia, Co-Chairman Jubilant FoodWorks Limited, Ajay Kaul, Chief Executive Officer, Jubilant FoodWorks Limited, heads of the other Jubilant Group companies, and volunteers from the Jubilant FoodWorks family.

Swachhta Diwas was celebrated by Domino’s Pizza and Dunkin’ Donuts employees along with local stakeholders across various cities, where the teams pledged to be change agents and taking the movement forward.

Be The Change is a movement that showcases the commitment of Jubilant FoodWorks as well its 27,000+ employees of Domino’s Pizza and Dunkin’ Donuts to become change agents and drive awareness among the citizens of the country towards individual ownership and responsibility towards keeping one’s immediate surroundings clean.

“We serve more than 1.5 Crore households in the neighborhood communities of our 950+ restaurants across 203 cities and we will be leveraging our vast reach to create awareness about the #BetheChange among the consumers. Jubilant FoodWorks employees will volunteer to implement the multiple programs targeted at various segments of the society and will put in over 300,000 man-hours, through the year, to help the campaign achieve its goal,” added Kaul.

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