The perception of it being a largely vegetarian country notwithstanding, meat production in India is estimated to be around 6.3 million tonnes, which makes it the fifth largest producer of meat in the world. As of 2016, India exported US$ 5 billion of meat per year. By 2022, the Indian meat market is estimated to touch US$ 65 billion as compared to US$ 31 billion in 2018 which indicates a CAGR of 20%.
According to Central Pollution Study board, India produces 26,000 tonnes of plastic every day. Data provided by FICCI confirms that the plastic packaging industry in India is worth US$ 32 billion.
As of today, more than 50% of consumers in the US take recyclability, sustainability and biodegradability of packaging into account while purchasing products. In fact, according to a study done by Dataessential, 43% of consumers believe that it is important for retail packaging to be recyclable and reusable.
For instance, biopolymer lined clamshell containers made of bagasse can be used by cafes or restaurants to package food on the move. Due to the biopolymer coating, the containers won’t leak when transporting hot or cold food items but will biodegrade over a period of time.
Increase in the usage of sustainable packaging reduces carbon emissions drastically. Sustainable packaging products are light, use renewable fibres and optimized manufacturing processes. This enables them to substantially reduce their carbon footprint from cradle to gate.
Trays which are created using sustainable methods require lower levels of heat for sealing which reduces the energy consumption of the manufacturer by 15%. Alternative packaging materials might be lighter and therefore could result in cost reduction over the long run for manufacturers. Lightweight materials would also cost less to be manufactured.
Highest preservation standards have to be met while packaging meat as exposure to oxygen may spoil it. Certain sustainable packaging methods come with oxygen barrier quality. The oxygen barrier improves the shelf life of meat and therefore reduces wastage
Sustainable packaging methods make it possible for meat to remain fresh and retain their flavour over a longer period of time. It doesn’t let external factors such as temperature or hygiene affect the meat.
Traditional packaging methods end up covering the meat up completely. Therefore the consumer wouldn’t know whether the meat is gone bad unless the packaging is removed. Sustainable packaging methods also place huge importance on keeping the packaging transparent so that consumers can literally see and then pick the meat product which they wish to buy.
Sustainable packaging methods can also help reduce wastage of produce. Retailers often experience 2% to 4% shrinkage from the meat packet. Due to this shrinkage, they are either forced to throw the meat or reduce the price. It is obvious that throwing the meat away causes significant wastage.
Sustainable cases can use vacuum packaging and reduce shrinkage. These cases also end up looking attractive to consumers. Reduction in wastage and a higher number of purchases by consumers improve profit margins for retailers.
After sustainable packaging items are disposed of they can be either recycled or will under biodegradation at acceptable levels. Items manufactured from plant sources can even be used as compost for the soil.
Therefore, it is time for the meat industry in India to invest in packaging.
It's hard to imagine a time before traditional plastics became ubiquitous in single-use food packaging and food-contact applications. It's even harder to envision a future without them using current materials, but that day is approaching, sooner than many might think. As cities and states start to scrutinise their plastic usage and implement new restrictions on items such as bags, cups, lids, stirrers, and straws, biobased and biodegradable products are emerging as viable alternatives for many applications.
The global market for sustainable packaging reached a value of US$ 274.15 billion in 2020 and is forecasted to experience a compound annual growth rate (CAGR) of 6.5 percent from 2023 to 2030. This growth surge is primarily driven by increasing consumer consciousness regarding sustainable packaging and the enforcement of stringent regulations aimed at reducing single-use plastics.
The Indian food and beverage packaging industry is projected to reach US$ 86 billion in 2029 with an annual growth of 14.8 percent, according to Invest India. The industry includes items like containers, cups, tableware, straws, bags, wraps and boxes designed to safeguard or store food. Many restaurants, especially fast-food chains like KFC, McDonald’s, and Burger King, have started pilot programs for eco-friendly containers and are phasing out polystyrene. These efforts are part of a broader move towards biodegradable materials such as sugarcane, bamboo, and seaweed-based packaging.
“At Recipe Cup, we see the immense potential of bio-based packaging solutions for the food and beverage industry, especially for platforms like ours that champion fresh, home-cooked meals straight from kitchens to doorsteps. Sustainable practices are at the core of our vision, and bio-based materials offer a promising alternative to traditional plastics,” Recipe Cup's-Founder & CEO Rushabh Jhaveri commented.
The Shift from Traditional Plastics to Sustainable Alternatives
In the food service industry, traditional plastics have dominated packaging applications since the 1970s, and for good reason. These thermoplastics are highly effective: they are durable enough to preserve food for extended periods, withstand high temperatures without losing shape, and are both inexpensive and versatile. Traditional plastics have revolutionized packaging, offering lightweight, low-cost solutions that excel at protecting and delivering products.
However, the convenience of traditional plastics comes at a significant environmental cost. The growing accumulation of plastic in oceans, and the presence of microplastics in soil and drinking water, highlight the urgent need for change. We must find innovative solutions to combat plastic pollution while maintaining the efficiency and safety that the food service industry relies on.
Companies like Yash Pakka have spearheaded the sustainable packaging industry in India for a long time now. Yash Pakka collaborates with over 40 commercial partners, including Amazon, KFC, and Google, and has a presence in 43 countries such as the US, the UK, Sweden, Turkey, and Australia. With more than 16,000 shareholders, the company’s signature contribution to the environment is the creation of sustainable packaging using agri-residue, which resembles styrofoam, a type of expanded polystyrene commonly used for food containers. With a mission to make “the world eat safe,” Yash Pakka is developing moulded food serviceware made from sugarcane pulp. This modular design allows them to serve food without delivering a dose of carcinogens and bleach with your meal. “We want to cover food packaging and food services from end to end. As part of that, we’re looking at regenerative partnerships with airlines and food delivery companies. We’ll be replacing their entire equipment and packaging. For aircraft, we’ll be providing a compostable bag that everything can be put into once a flight lands,” Ved Krishna, Strategic Head said in an interview.
The Environmental Cost of Convenience
A study by the Economist Intelligence Unit (EIU) revealed a 71 percent increase in the popularity of sustainable goods over the past five years. By adopting sustainable packaging practices, businesses can mitigate the risks associated with government regulations and supply chain operations. The packaging industry is increasingly turning to biodegradable products in response to health concerns and the inefficiency of plastic reuse. While green packaging requires an upfront investment, the long-term savings can be substantial. Eco-friendly materials like corn-starch-based PLA and bamboo-based packaging offer significant environmental benefits. PLA supports sustainability by utilizing crops such as corn, while bamboo packaging is 100 percent biodegradable and compostable within two to six months.
Transitioning to sustainable packaging is not just an environmental imperative; it presents a strategic opportunity for businesses to align with consumer demand, anticipate regulatory changes, and achieve long-term cost savings. The future of packaging lies in innovative, eco-friendly materials that protect our planet while ensuring the same high standards of safety and efficiency.
Commitment to Combating Plastic Pollution
“We express our solidarity with the global community in the mission to combat plastic pollution. We understand the urgent need to tackle the plastic pollution crisis and its devastating impact on our ecosystems. With unwavering commitment, we have taken significant strides to minimise single-use plastics in our restaurant - Maayaa and Falcon café, part of Sublime. From eco-friendly packaging to implementing refillable options, we are determined to be a force for positive change. In the heart of our culinary journey, we recognize the pivotal role of sustainable practices and the preservation of nature's delicate balance. From sourcing local and organic ingredients to minimising food waste, we strive to create a harmonious relationship with the environment. Together, we can create a world where sustainability and gastronomic delights thrive in perfect harmony,” Uzma Irfan, Director, Corporate Communications, Prestige Group and Founder, Sublime commented.
Economic Challenges and Cost-Effective Solutions
Conventional plastic packaging materials are significantly cheaper compared to bio-based alternatives. For instance, traditional polyethylene (PE) costs around $1,200 per ton, whereas bioplastics like polylactic acid (PLA) can range from $2,500 to $3,000 per ton. This substantial price difference poses a challenge for widespread adoption, especially for small businesses
Global bioplastics production is expected to more than triple between 2021 and 2026, which could help lower costs through economies of scale. However, this requires significant investments in production infrastructure and technology advancements to improve the properties of bioplastics and make them more competitive with traditional materials.
“For these solutions to become cost-effective for small players, economies of scale, advancements in production technologies, and supportive regulatory frameworks will be crucial. We anticipate that with continued investment and innovation, cost parity with conventional materials could be achieved within the next 3 to 5 years, enabling broader adoption across the industry,” Irfan further added.
How Restaurants Can Aim for Cost-Effective Sustainable Food Packaging
It's hard to imagine a time before traditional plastics became ubiquitous in single-use food packaging and food-contact applications. It's even harder to envision a future without them using current materials, but that day is approaching, sooner than many might think. As cities and states start to scrutinise their plastic usage and implement new restrictions on items such as bags, cups, lids, stirrers, and straws, biobased and biodegradable products are emerging as viable alternatives for many applications.
The global market for sustainable packaging reached a value of US$ 274.15 billion in 2020 and is forecasted to experience a compound annual growth rate (CAGR) of 6.5 percent from 2023 to 2030. This growth surge is primarily driven by increasing consumer consciousness regarding sustainable packaging and the enforcement of stringent regulations aimed at reducing single-use plastics.
The Indian food and beverage packaging industry is projected to reach US$ 86 billion in 2029 with an annual growth of 14.8 percent, according to Invest India. The industry includes items like containers, cups, tableware, straws, bags, wraps and boxes designed to safeguard or store food. Many restaurants, especially fast-food chains like KFC, McDonald’s, and Burger King, have started pilot programs for eco-friendly containers and are phasing out polystyrene. These efforts are part of a broader move towards biodegradable materials such as sugarcane, bamboo, and seaweed-based packaging.
“At Recipe Cup, we see the immense potential of bio-based packaging solutions for the food and beverage industry, especially for platforms like ours that champion fresh, home-cooked meals straight from kitchens to doorsteps. Sustainable practices are at the core of our vision, and bio-based materials offer a promising alternative to traditional plastics,” Recipe Cup's-Founder & CEO Rushabh Jhaveri commented.
The Shift from Traditional Plastics to Sustainable Alternatives
In the food service industry, traditional plastics have dominated packaging applications since the 1970s, and for good reason. These thermoplastics are highly effective: they are durable enough to preserve food for extended periods, withstand high temperatures without losing shape, and are both inexpensive and versatile. Traditional plastics have revolutionized packaging, offering lightweight, low-cost solutions that excel at protecting and delivering products.
However, the convenience of traditional plastics comes at a significant environmental cost. The growing accumulation of plastic in oceans, and the presence of microplastics in soil and drinking water, highlight the urgent need for change. We must find innovative solutions to combat plastic pollution while maintaining the efficiency and safety that the food service industry relies on.
Companies like Yash Pakka have spearheaded the sustainable packaging industry in India for a long time now. Yash Pakka collaborates with over 40 commercial partners, including Amazon, KFC, and Google, and has a presence in 43 countries such as the US, the UK, Sweden, Turkey, and Australia. With more than 16,000 shareholders, the company’s signature contribution to the environment is the creation of sustainable packaging using agri-residue, which resembles styrofoam, a type of expanded polystyrene commonly used for food containers. With a mission to make “the world eat safe,” Yash Pakka is developing moulded food serviceware made from sugarcane pulp. This modular design allows them to serve food without delivering a dose of carcinogens and bleach with your meal. “We want to cover food packaging and food services from end to end. As part of that, we’re looking at regenerative partnerships with airlines and food delivery companies. We’ll be replacing their entire equipment and packaging. For aircraft, we’ll be providing a compostable bag that everything can be put into once a flight lands,” Ved Krishna, Strategic Head said in an interview.
The Environmental Cost of Convenience
A study by the Economist Intelligence Unit (EIU) revealed a 71 percent increase in the popularity of sustainable goods over the past five years. By adopting sustainable packaging practices, businesses can mitigate the risks associated with government regulations and supply chain operations. The packaging industry is increasingly turning to biodegradable products in response to health concerns and the inefficiency of plastic reuse. While green packaging requires an upfront investment, the long-term savings can be substantial. Eco-friendly materials like corn-starch-based PLA and bamboo-based packaging offer significant environmental benefits. PLA supports sustainability by utilizing crops such as corn, while bamboo packaging is 100 percent biodegradable and compostable within two to six months.
Transitioning to sustainable packaging is not just an environmental imperative; it presents a strategic opportunity for businesses to align with consumer demand, anticipate regulatory changes, and achieve long-term cost savings. The future of packaging lies in innovative, eco-friendly materials that protect our planet while ensuring the same high standards of safety and efficiency.
Commitment to Combating Plastic Pollution
“We express our solidarity with the global community in the mission to combat plastic pollution. We understand the urgent need to tackle the plastic pollution crisis and its devastating impact on our ecosystems. With unwavering commitment, we have taken significant strides to minimise single-use plastics in our restaurant - Maayaa and Falcon café, part of Sublime. From eco-friendly packaging to implementing refillable options, we are determined to be a force for positive change. In the heart of our culinary journey, we recognize the pivotal role of sustainable practices and the preservation of nature's delicate balance. From sourcing local and organic ingredients to minimising food waste, we strive to create a harmonious relationship with the environment. Together, we can create a world where sustainability and gastronomic delights thrive in perfect harmony,” Uzma Irfan, Director, Corporate Communications, Prestige Group and Founder, Sublime commented.
Economic Challenges and Cost-Effective Solutions
Conventional plastic packaging materials are significantly cheaper compared to bio-based alternatives. For instance, traditional polyethylene (PE) costs around $1,200 per ton, whereas bioplastics like polylactic acid (PLA) can range from $2,500 to $3,000 per ton. This substantial price difference poses a challenge for widespread adoption, especially for small businesses
Global bioplastics production is expected to more than triple between 2021 and 2026, which could help lower costs through economies of scale. However, this requires significant investments in production infrastructure and technology advancements to improve the properties of bioplastics and make them more competitive with traditional materials.
“For these solutions to become cost-effective for small players, economies of scale, advancements in production technologies, and supportive regulatory frameworks will be crucial. We anticipate that with continued investment and innovation, cost parity with conventional materials could be achieved within the next 3 to 5 years, enabling broader adoption across the industry,” Irfan further added.
On the same lines Jhaveri feels that the cost factor is a significant hurdle, particularly for smaller players. While the technology is constantly evolving, achieving widespread adoption hinges highly on cost-competitiveness. “ I personally believe it's just a matter of time before bio-based materials become a no-brainer for everyone. In my opinion, the following would reduce the cost of bio-based packaging solutions significantly, Economies of scale, Government incentives / subsidies and Consumer awareness,” he added.
On the same lines Jhaveri feels that the cost factor is a significant hurdle, particularly for smaller players. While the technology is constantly evolving, achieving widespread adoption hinges highly on cost-competitiveness. “ I personally believe it's just a matter of time before bio-based materials become a no-brainer for everyone. In my opinion, the following would reduce the cost of bio-based packaging solutions significantly, Economies of scale, Government incentives / subsidies and Consumer awareness,” he added.
According to latest reports, two-thirds of Indian adults now prefer ordering, takeout from restaurants compared to pre-pandemic times. Even as the country returns to normalcy, the demand for restaurant delivery continues to grow. The convenience of food delivery has transformed the food industry in India. With just a few taps on a mobile app, people can order their favorite dishes from their favorite restaurants and have them delivered to their doorstep. However, this convenience comes at a cost that is often overlooked: the massive amounts of trash generated by food delivery.
Every time a food delivery order is placed, it comes with a variety of packaging materials, including plastic containers, utensils, and bags. These items are typically used for a very short period and then discarded, often ending up in landfills, water bodies, and other public spaces. This has become a major environmental issue in many parts of the country.
The problem is further compounded by the fact that most of this waste is not biodegradable and can take hundreds of years to decompose. This means that the trash generated by food delivery today will continue to impact the environment for generations to come. In addition to the environmental impact, the trash generated by food delivery also poses a significant public health risk, as it attracts pests and vermin that can spread disease.
The surge in delivery and takeaway orders has led to a significant increase in plastic waste, with a substantial portion of it coming from packaging materials. The issue of plastic pollution is a pressing concern for India as well, and there is a growing national movement to address the excessive use of single-use plastics and disposables in the restaurant industry. At both the federal and local legislative levels, efforts are being made to promote more sustainable practices.
Taking a cue from global initiatives, India has also set its sights on reducing the usage of fossil fuel-based plastics and replacing them with biodegradable alternatives. The government, led by Prime Minister Narendra Modi, aims to achieve a 90 percent reduction in fossil fuel-based plastics within the next two decades. To support this goal, an executive order was passed to prioritize environmental justice, including measures to tackle the plastic pollution crisis.
Numerous restaurants in India, both big and small, have already taken proactive steps to eliminate harmful plastics from their operations. However, making transition does not comes without challenges, as finding the right partners, insurance coverage, and ensuring cost-competitiveness took considerable effort.
Food delivery platforms can also play a role in reducing waste by partnering with restaurants that use eco-friendly packaging and by incentivizing customers to opt for less packaging. They can also explore the use of reusable packaging materials or introduce a deposit system for packaging that is returned after use.
The available solutions
“To this end, we introduced Infinity Box – a reusable food container that is both #environmentallyfriendly -friendly and cost-effective. These containers can be used over 200 times, making them the most sustainable packaging option for food in India. Using Infinity Box is not only good for the environment, but also for your wallet, as it costs no extra money to opt for this sustainable packaging option,” founder, Keshav Godala mentioned.
While offering recyclable and compostable packaging has been an ongoing practice in Indian restaurants for several years, there is now a push to move beyond this commendable effort and completely eliminate single-use packaging. In India, the push for sustainable food delivery is gaining momentum, with several companies actively working to address environmental concerns related to packaging.
Yash Pakka, for instance, has launched an innovative initiative called Chuk, offering 100 percent compostable food packaging containers. These containers are already being used by renowned brands like Haldiram's, Bikanervala, and Chai Point. Not only are they spill-proof and come with snug-fit lids, but they also present a formidable alternative to plastic containers. Additionally, Chuk containers are microwaveable and freezer-friendly, making them convenient for consumers. Yash Pakka ensures these containers are entirely toxin-free, further promoting health and sustainability.
Another notable brand contributing to sustainable food delivery is Pot Pot Yum Yum, specializing in serving North Indian and Coastal Cuisine, along with popular street food like chaat in pots and potlis. Their delivery range incorporates eco-friendly options, such as cardboard boxes, terracotta, and glass containers, as well as paper bags. These choices not only reduce plastic waste but also provide customers with greener alternatives for their orders.
Restaurants’ turn eco-friendly
Madam Curry, a newly established delivery house, has taken significant strides in adopting sustainable practices by utilizing glass jars in addition to earthenware and birchwood cutlery - all of which are reusable. Glass containers are considered an excellent replacement for plastic due to their eco-friendliness and safety. However, the potential issue of an overflow of glass containers for regular customers may act as a deterrent, calling for a need to strike a balance between sustainability and practicality.
Despite these challenges, some companies have embraced sustainable packaging solutions. For instance, Indian tea retail company Chai Point collaborated with India-based sustainable food packaging company Ecoware in 2016 to develop 100 percent biodegradable packaging made of bagasse. While Chai Point's paper cups remain non-biodegradable, their containers, spoons, and sticks are eco-friendly.
Looking at the future, Chai Point's founder, Amuleek Singh Bijral, shares exciting plans to explore even more sustainable options, including using pineapple waste as a container, which would not only prolong the shelf life of the products but also present a truly eco-friendly solution. India has also seen some prominent restaurant chains like Burger King and Starbucks reusable packaging pilots. However, experts argue that it is time to expand these programs beyond small-scale tests and make them a more mainstream option.
In a proactive move to tackle the environmental impact of plastic waste, the authorities in Mumbai have set their sights on curbing the use of plastic boxes and containers for food deliveries, following the successful nationwide ban on single-use plastics. In a recent meeting with restaurant bodies, the Brihanmumbai Municipal Corporation (BMC) proposed the adoption of steel containers as an alternative. This phase II initiative aims to build on the city's efforts to fight plastics and promote eco-friendly practices.
The Challenges
Some restaurant owners, like Pradeep Shetty, the senior vice president of the Hotel and Restaurant Association of Western India (HRAWI), express concerns about the feasibility of using steel containers. They believe that steel containers are impractical and would significantly increase delivery costs. Shetty points out that the challenge lies in catering to the already-demanding customer base, which expects speedy services like 10-minute deliveries.
The major hurdle faced by the restaurant industry is the cost and limited availability of eco-friendly options. While bagasse, made from sugarcane residue, is a relatively affordable option at INR 3,000 a tonne or INR 3 per kilogram, other eco-friendly alternatives like reusable glass containers, bamboo, or edible cutlery come at much higher costs compared to plastic, which costs INR 15-18 per kilogram, according to a report published in Business Insider.
Another significant challenge faced by Indian restaurants and consumers in adopting reusable is the lack of standardization across different reusable programs. This results in varying investment costs for operators, making it harder to mandate or encourage widespread participation. Experts stress the importance of creating a universal system to streamline the adoption of reusable, much like the standardized plug system for electric cars. Government intervention might be necessary to facilitate the integration of reusable into daily habits.
What has kept you going?
I believe that when the going gets tough, the tough gets going and one should never give up. I think this phase has given me so many learnings and made me stronger, more adaptable and has helped me reinvent the wheel. Almost all our staff has been with us from pre covid. My incredible hard working team and the support from our customers has kept me going.
What’s your expansion plan?
As of now the only plan is the keep providing a great customer experience and grow our team and business. We haven’t thought of an expansion route to other cities as yet but it looks likely in the future.
Tell us about your other businesses and brands.
We launched a bakery called BlueBop Bakes that offers a variety of sweets & savouries like brioche donuts, cupcakes, croissants, tarts, gluten free & vegan cakes, danish & seasonal specials. We use the finest ingredients with a rich blend of flavours & textures to create our delicious treats.
5 tips you would want to share with fellow women restaurant owners.
Retain your team, listen to your customers but maintain a fine balance, customer experience is the most important, focus on quality & consistency, control overall inventory and food costs.
Top Trends that you foresee.
Increased interest around healthier foods, The rise of plant-based diets, more emphasis on Online ordering, The trend towards digital adoption will keep growing, more Sustainable practices, virtual restaurants with delivery only option, safer packaging, higher safety precautions, better food packaging.
With the pandemic closing a majority of indoor and outdoor dining worldwide, there was a massive surge in demand for takeout food and delivery services. This type of business model requires restauranteurs to adapt in several ways. One of those is the implementation of packaging to suit the takeout model.
With Millenials and Gen Z starting to demand sustainability in all aspects of life, implementing traditional plastic or styrofoam takeout containers is short of business suicide. The pandemic only exacerbated the change in attitude toward plastic as many lawmakers worldwide started to phase out and ban single-use packaging. But this change has created new challenges for everyone from burger shops to at-home cake businesses, whether they’re actively trying to reduce their carbon footprint or not.
Those who care about reducing wastage and emissions have to work hard like every other restaurant while sourcing and implementing sustainable packaging supplies and eco-friendly business practices.
India generates over 25,000 tonnes of plastic waste per day, which is roughly the weight of 4,300 elephants. According to the Union Environment Ministry, 60 percent of this is recycled. The remainder is disposed of in landfills, some of it clogs drains, enters the ocean as microplastics, or is burned.
Moving towards eco-friendly packaging
The fast food industry has historically leaned heavily on single-use plastics with their takeout containers and cutlery. However, during the last months, QSR like KFC, McDonald’s and Burger King have developed initiatives to limit waste from single-use food containers by introducing pilot programs for eco-friendly containers and phasing out polystyrene.
It’s essential that fast food restaurants continue with the implementation of green programs and the use of biodegradable packaging and utensils. It’s not only a topic of preference of diners or the need to comply with new laws, but it’s also a matter of ecological conscience for the benefit of our planet. Brands adopt new manufacturing processes and the use of sustainable materials in their products.
“Since the last few years, we have reduced the use of plastics across all our outlets. We have now moved towards biodegradable paper based packaging for all products, in both delivery and dine-in. While launching our flagship beverages we made a conscious decision to use glass bottles and make proper channels for the recycling of the same,” Kabir Jeet Singh, CEO and founder of Burger Singh commented.
Eco-friendly materials
Whether sustainable or not, packaging poses its own challenges for restaurants. Styrofoam, the go-to material for takeout for so long, takes 500 years just to start breaking down. The challenge is that these petroleum-based solutions meet food-handling requirements better than any readily available eco-friendly solutions. These single-use plastics keep food fresher for longer when compared with eco-friendly solutions that can be a lot more porous and don’t seal as well. But the easy alternative is seldom the right one.
Packaging made from compostable materials is the go-to solution for eateries looking for sustainable packaging. Sugarcane, bamboo, mushroom, or seaweed are the most common materials, but packaging made from other post-consumer waste, like bio-packaging, is also typical.
In the right environment, these materials can break down into nutrient-rich dirt in as little as 12 weeks. Certifications may indicate products compostable at home or only suitable for industrial compost facilities.
Single-use plastic ban acts as a major booster
The single-use plastic ban enforced earlier this year by the Hon'ble Govt. has brought about a change, particularly in the F&B industry. The industry has grown manifold in the last 15 years and so have woes related to service and packaging. The need of the hour is to find innovative solutions for these issues.
“In this regard, Chuk by Yash Pakka Limited has rolled out its delivery range, and the products are being well-received in the market. Much like the serviceware range, the delivery range is also made of sugarcane fibre and is 100 percent compostable. The delivery containers not only prove to be an effective alternative to the traditional plastic containers, but are also microwave-safe, freezer-safe, leak-proof and oil-proof,” Satish Chamyvelumani, CEO and business head of CHUK commented.
Yash Pakka continues to innovate and work towards finding effective solutions for the food industry. Moving forward, the company plans to specialise its offerings in three core areas - food packaging, food food carry and food service.
New innovations with new minds
Another company Bambrew, prides itself in being a company that targets leading giants that majorly contribute to plastic waste generated worldwide in conventional sectors like e-commerce, retail, FMCG, F&B etc. The company uses bamboo, sugarcane and seaweed to create eco-friendly packaging materials. Born in Hazaribagh, Jharkhand, Vaibhav Anant, founder of Bambrew feels that there is a need for awareness of sustainable packaging. Bambrew has proposed a INR 5 lakh penalty instead of INR 10,000 for using plastic-based materials. At present, Bambrew is supplying its eco-friendly packaging products to f&b brands like Olive Bar and Kitchen, The Fatty Bao etc.
Eco-friendly packaging isn’t an easy course to navigate. But it’s important to remember that substitution is often quicker and more cost-effective than redesigning something from the ground up. Many materials on the market can help eateries lower their carbon footprint and appeal to a more eco-conscious crowd. For managers that are reluctant to change, remember that your customer is changing.
While they want the food you’re providing, the younger generation wants to give their money to a brand that shares their concern for the environment. One of the many advantages of eco-friendly packaging is increasing your customers’ loyalty. Sustainability in your ingredients is a must, but it’s also time to improve your packaging.
For generations, brands building a national presence relied solely on a brick-and-mortar strategy and made significant investments over decades. Brick-and-mortar brands often end up spending maximum revenue on rent and operation costs and face various challenges while scaling up across geographies. India also has a high rent-to-sales ratio and even before the pandemic, the business model was not always profitable. With the onset of the pandemic and lockdown, many restaurants were forced to shut down as they could not possibly cover their overhead costs with just delivery. That is where cloud kitchens and delivery became the game-changers. And, today delivery is a reality, and here to stay for a variety of reasons such as ease of scaling up and lower operation costs.
But as we have seen more and more players jumping on the delivery game, there comes the efficiency, menu, packaging and other important aspects of delivering the food right to the homes. Also, as more and more people are becoming health conscious, sustainable packaging is the way forward.
Must Read: Why Packaging will become mainstream in 2021
What does sustainability even mean?
According to United Nations it is a “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” If too many of us use resources inefficiently or generate waste too quickly for the environment to absorb and process, future generations won’t be able to meet their needs.
As per reports, packaging waste poses a serious threat to the environment. Over 70% of packaging that gets disposed is single use disposed on average in less than 15 minutes of use. This packaging then either stays on the planet forever in landfills, broken micro particles, carbon gas emissions or in the bellies of animals and fishes. The wide-scale use of single-use packaging is not only polluting the rivers, oceans, and soil, but it is harming the human lives as well. Hence, sustainable packaging is catching attention of brands that are keen on taking a bigger share in the delivery market.
“Given the current ‘New Normal’, a lot of thought has been put into the packaging of food – factoring in different contributors such as kind of cuisine, temperature, distance travelled, mode of transport, consumption techniques, etc. While every order has a WeAssure seal confirming that the customer is the first to come in direct contact with it after preparation, the food is packed in plant starched clamshell boxes - finally parcelled in a biodegradable bag with an aqueous coating. In order to preserve the taste and texture of each signature dish provided to our patrons, each delivery comes with a heating manual with simple recommendations to best enjoy the type of cuisine ordered,” shared Manas V. Krishnamoorthy, General Manager at ITC Windsor who believed that the usage of eco-friendly materials for packaging or takeaway menu adds another layer of trust and satisfaction for his diners and patrons.
Healthy and Sustainable is the new Green
There has never been a greater need for sustainable alternatives. By 2050, plastic usage alone could emit up to 56 billion tons of greenhouse gas emissions, exacerbating the climate crisis. Leading the conversation on sustainability, food delivery platform Living Food Company, has incorporated environmentally conscious packaging across a wide range of products. With its 360 degree approach towards the environment, it is helping to catalyze behaviour change to build a safer and more sustainable planet.
“We have been using Banana leaves, Bamboo and Areca (Palm) leaf packaging for leafy greens and veggies from Day 1. It definitely hasn’t been easy, but by building sustainability into the business at a foundational level, it has allowed us to evolve around this central pillar, rather than chasing our tails trying to make things more environmentally friendly later on. It is far easier to come up with new ways of doing things from the beginning, than try and change entrenched operational practices,” pointed Shikha Lakhanpal, PhD. and Co-founder and COO at Living Food Company whose packaging has been 95% plastic free for the last 3 years.
It’s a global trend
QSR majors like KFC and McDonald’s have already taken a step closer to building environment plastic free. On World Environment Day (June 5), KFC Canada announced a huge milestone in its sustainability journey by 2025, all consumer-facing packaging will be fully home compostable.
KFC will begin piloting its first home compostable bucket this year. This bold commitment will divert nearly 200 million pieces of packaging from Canadian landfills each year.
“One of our leading principles at KFC Canada is feeding people, not landfills. The move to 100% home compostable consumer packaging is a bold and ambitious step we are taking to inspire positive change in the communities we operate in,” said Nivera Wallani, President & General Manager, KFC Canada told at the time of announcement.
May Interest: KFC Canada to go100% home compostable consumer packaging by 2025
The QSR chain is testing fibre-based cutlery, introduction of bamboo buckets, removing plastic straws and bags at its stores across Canada.
Similarly, the largest burger chain McDonald’s Global announced that it has planned to source all its packaging from renewable, recycled or certified sources.
“Our goal is to source 100% of our guest packaging from renewable, recycled or certified sources, and recycle guest packaging in 100% of McDonald’s restaurants by 2025. We understand that recycling infrastructure varies from city to city and country to country, but we plan to be part of the solution and help influence powerful change,” shared the release.
To achieve this, its packaging and recycling strategy encompasses a wide range of initiatives to reduce their use of packaging, switch to more sustainable materials and help their customers to recycle.
As these packaging solutions provide higher efficiency, superior quality as well as effective waste management processes. Using simple timeless solutions, brands are able to create environmentally friendly solutions that are good for the consumers and right for the Planet Earth.
Covid-19 is the talk of the hour and currently the biggest issue in front of us. One year in this pandemic has changed nothing but our daily lifestyle. Today from stepping out of the house to eating in a restaurant, nothing remained the same as it was one year back. We all accepted this change as a New Normal.
The fear of Covid-19 made all of us realize how important it is to bring these changes into our daily life activities. This virus can settle easily on any surface. Now everything that comes out in our doorsteps like parcels and delivery is fully sanitized and then used. Early when the pandemic started, health experts were worried that this virus is travelling from one surface to another.
Before the pandemic, Central Government had banned the use of plastic. States like Maharashtra, Uttar Pradesh, Bihar, Karnataka and Tamil Nadu, banned use of plastics. The selling of plastic was strictly banned, because of this many manufacturers fought against it. But after the Covid, the government didn’t pay any attention to this issue and this became an opportunity for the sellers. The plastic companies made an opportunity out of this. Dozens of big and small companies have emerged in this particular period and have produced single-use plastic disposable cutleries. The huge stock of plastic disposables was taken out and sold in the market but this does not last long. After these stocks got over the demand for eco-friendly tableware got rise in metro cities like Delhi, Mumbai, Bangalore, Jaipur and many more.
The use of steel and glass cutleries in restaurants and food stalls is not at all safe, that’s why the state government emphasizes the use of disposable cutleries and for a single-use only. During the lockdown, people choose to have food in these eco-friendly cutleries. When home maids were on leave and people were working from home the tableware was a huge part of the relief. The demand for these cutleries was high in upper- middle-class families, restaurants’ and many local food vendors. In the coming year, these naturally made cutleries will be in high demand and gradually people will completely switch to eco-friendly and green disposables.
The pandemic has made the awareness in people of switching everything eco-friendly. Cutleries made naturally can be a good option for us. Food packaging industries are relying on cutleries and containers that are made naturally from plant leaves like Palm, Bamboo and Sugarcane. These cutleries are made for single use and have various good properties. Having a concern for the environment, these cutleries are 100% natural and do not contaminate the food. These products are naturally made and are sustainable for our environment. Also during the manufacturing process, these cutleries are heated at -20 to 180 degrees celsius which kills all the germs.
All the restaurants and food companies are using these products as they are attractive in look and very much affordable as compared to normal packaging. Today people are evolving; they are becoming more aware and educated and are making more responsible choices. For increasing awareness on switching to eco-friendly tableware, we have to create a big voice against plastic and adapt the eco-friendly lifestyle.
Packaging is the most important form of branding in today’s world. With great packaging, a product can do wonders in the market. It has influenced the choices of many customers across a range of products. The growth of the packaging industry has given way to the ideologies that better the packaging, better the product or brand.
Also Read: Next steps for regenerative packaging
Use of Technology
In terms of technology and design, packaging is an all-encompassing industry that utilizes innovative tech-based solutions for protecting or enclosing different products for storage, shipping and sale. Packaging also takes in the product manufacturer’s marketing efforts. For leading manufacturing companies, the way they package their products signifies their brand and its values. Packaging has now become an essential part of the product business model, right next to producing an excellent product, of course.
Digital printing allows packagers far more latitude in personalization customization for short run options than traditional printing processes. In the past few decades, most packaging companies have developed digital capacities. However, such an addition to systems and processes of a production takes time and effort.
This decade witnessed the rise of the packaging industry, driven single handedly by tech for requirement fulfillment across the globe. Also the use of digital presses has grown, while conventional presses have declined!
In 2018, narrow-web digital presses exceeded the standard flexo presses for the first time. This digital printing technology allows all colors to be printed in a single pass, which has fostered a trend of “printing on-demand” in the industry.
Digital printing has further made it extremely convenient to customize packaging and add a personalized touch to the products. This trend has been building for a few years, and has provided a major boost to the industry. Several brands have been exploring the universe of personalized packaging and found a significant return on investing in innovative marketing techniques such as this.
May Interest: Packaging Innovation to be a major Ingredient in the food industry in 2021
In the past year, we have fostered a greater need for food safety and secure food packaging. So much so that even packaging material manufacturing companies are going the extra mile to create innovative packaging material that will effectively match the visual appeal criteria as well as meet safety norms. Also, with strict government regulations and more awareness towards environmental hazards of plastic etc, the world is moving towards recyclable, biodegradable substances. Materials like bagasse, bamboo, jute, biodegradable plastic, glass etc. are sure to see increased demand in the coming years. Packaging suppliers will have to ensure affordability and availability while also trying to retain or incorporate other sought after features like leak resistance, customizability, etc.
Food packaging is a vital part of the supply chain of food manufacturers as it attracts customers and in certain cases also improves the product shelf life. It greatly Influences the customer purchasing behavior and is modeled meticulously after considerable research. Subsequent to the global health emergency that loomed over us through most of 2020, markets of the world underwent revolution and so has the food packaging segment.
Also Read: McDonald’s launches new packaging ‘EatQual’ for its Specially-Abled Customers
Focusing on safety
In the past year, we have fostered a greater need for food safety and secure food packaging. So much so that even packaging material manufacturing companies are going the extra mile to create innovative packaging material that will effectively match the visual appeal criteria as well as meet safety norms. Also, with strict government regulations and more awareness towards environmental hazards of plastic etc, the world is moving towards recyclable, biodegradable substances. Materials like bagasse, bamboo, jute, biodegradable plastic, glass etc. are sure to see increased demand in the coming years. Packaging suppliers will have to ensure affordability and availability while also trying to retain or incorporate other sought after features like leak resistance, customizability, etc.
Currently, the market is driven by various factors such as the trend of consumers shifting towards processed and packed food, advancement in materials used for packaging of food products, the adoption of different marketing strategies by key players in the market, increasing demand for good packaging materials and increasing consumer awareness towards the necessity of good quality food packaging.
Driven by Convenience
It is also important to have convenience features in the food packaging such as easy opening, portability, and single-use packaging which are driving innovations for packaging of processed foods. With social media booming more than ever, every brand is trying their best to come up with better and innovative packaging.
Today, even restaurateurs are experimenting with different styles of packaging in a bid to offer a unique experience to patrons. Depending on brand positioning, packaging can get flamboyant and flashy or elegant and classy. Simple packaging can be made attractive by adding a twist to it. For eg; a sleeve over a regular plastic/box, personalised notes to go with the packages, insulated thermal packaging for hot beverages and spill proof box for beverages.
May Interest: Next steps for regenerative packaging
The recent trend of lifestyle changes with almost no time for consumers to prepare foods posed a great challenge towards the food packaging sector leading to the evolution of novel and innovative food packaging techniques that will continue to see growth in the coming year. Research and development aligned with consumer preferences gave rise to active, intelligent and bio active food packaging techniques that are purely innovative. These packaging technologies have played a major role in contributing towards the enhancement of food quality, safety, and feasibility. Usage of new and innovative packaging techniques is growing widely because of their umpteen advantages especially a positive impact on health. In the near future traditional packaging will be completely replaced by innovative food packaging techniques as these techniques are rapidly making their way into the global market.
Our contribution is through finding ways to innovate, produce and provide compostable packaging alternates. So much of impact happens through high degree of consumption and desire for convenience. Over 70% of packaging that gets disposed is single use disposed on average in less than 15 minutes of use. This packaging then either stays on the planet forever in landfills, broken micro particles, carbon gas emissions or in the bellies of numerous of our co-habitants.
Packaging should not be just sustainable but also regenerative as everything in nature is. Sustainable is a low bar, we realise that it still needs to be achieved but it will not be enough. We will need to look at three domains- products, processes and habits.
Also Read: Need for Sustainable Packaging in Meat Industry
All that we produce for packaging needs to have a clear end of life. It needs to be nutritious food for another organism. It needs to break down and become earth again. We cannot possibly keep generating more harm through trying to collect, transport, ‘down cycle’ and re-transport to finally reach a stage where we cannot down cycle any more.
Regenerative products are not good enough if they end up using huge resources for production and generate harmful effects. We tend to ignore the ideas around how ‘stuff’ gets produced. Our large scale industrial systems use ‘heat, beat, treat’ as the basis utilising high amounts of energy and water. They also create various waste by-products. Our processes need to also ideally be regenerative or at the least be neutral. We need to evolve manufacturing.
These are some of the focus areas we need to work and invite more people to connect and join in this movement:
Build excellent solutions for bags through agricultural residues: We have been working on building better solutions for bags through sugarcane fibres. We will be accelerating the pace for the same and focus on re-orienting and expanding our production systems for delivering innovative options.
Spread fiber moulded products across the world: We will expand our production, range and reach for providing moulded products through our and other brands across the globe. We have built a wonderful range of products and it is time to invest strongly in building markets for the same.
Invest deeply towards innovations: Innovation is the need of the hour. Brands should focus on investing significantly towards finding solutions. Looking for the right partners globally to invest in and build product inspired by natural systems. We will devote significant energy and resources for ensuring that strides are made towards flexible packaging alternates in particular.
May Interest: McDonald’s partners with Zero-Waste platform loop to Pilot reusable packaging
Channelising processes and adding value: Channelising system is an important part as we need to find better mechanisms for altering our production processes and utilising the waste that is generated. They should also work towards altering the production systems to utilise less water, volatile chemicals, energy and transportation. We will then have to look at the waste that the processes generate and find ways to add value and ensuring utilisation. There has to be focussed work in the direction.
Build a strong community and movement: We realise that individually there is not much that we can do. There are so many inspired and knowledgeable people and organisations out there. We need to engage and align our energies. We should work towards building a platform that enables the same.
For any business to run successfully it require more than just capital.It requires a good force of strategy, marketing, research, promotions, quality and packaging. Today’s consumer is a lot more aware and conscious about what they are buying. They believe in verifying the authenticity of the brand, safety of the products, its values and its vision.
Packaging represents the brand; first contact of a brand to its consumer is through the packaging. It is considered as an opportunity for any brand to communicate their message visually and plays a pivotal role across industries. In retail sales, the packaging attracts the customer’s eye and affects the buying decision. If a product has unique packing it instantly gathers the customer’s attention.Packaging is considered as a differentiation tool, which aids consumers to recognise one product from the other and helps them in making a choice among a wide range of similar products.Packaging excites the customers and people often tend to rebuy products from the brand that use attractive packaging.
Packaging depends on various factors such as colour, logo, design, fonts, and material used. Colours help in differentiating one product from competitor’s product. Colours used in packaging, not only helps to draw consumer attention but can also be used in context of marketing goals. Similar type of products often adopt similar packaging styles in terms of colour and design,for e.g. black, silver and gold are often used for luxury products. Brands that aim to present an edgy look will often pair bright colours with black, which alsoshowcases energy and sophistication. Similarly, each colour has its own relevance and importance.
Different products have different designs in packaging, for example- Tech products come in sleek and innovative packaging, beverages in different types of bottles and food in such packages that it is convenient for the customers to consume.Design helps in recognising the category of the product.The packaging designed to be easily carried, used and stored will perform better in the marketplace as compared to others. Even the shape of packaging speaks for the product like angular shapes are associated with masculinity and femininity can be visualised in curved shapes. Innovative packaging attracts consumer and helps in adding value to the product.
Labelling on products provides information on the category of the product, its ingredients, and instructions for using, consuming them. This works as a guide for consumers, to know what actually their products contain, like nutritional fact, and when the product was manufactured, by which government authority the products are certified and whether it suits their need or not. The language used on packaging also influences consumer behaviour, if the text is clearly readable it is appreciated more.
The material used in packaging has a strong impact on buying behaviour. Good quality material not only safeguards the product during transportation but one of its main objectives is to protect the product from any damage or loss in its nutritional value. It saves the product from UV rays, and other elements that can harm the product. Nowadays consumers are becoming environment sensitiveand they prefer eco-friendly packaging which can be recycled easily.
There are many factors that affect buying decision of consumers in one or the other way. These are quality, price, brand value and ethics, brand history and reputation, packaging and availability of products. A brand needs to equally focus on all of these to build a trust amongst its target audience.Loyalty of the consumer is build basis the product quality and its worth vis a vis the price points. A loyal customer is hard to gain but once earned, their word of mouth helps the brand grow and influence the purchasing decision of the prospective customers.
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