Noida welcomes first luxury retail & BYOB destination 'The Weekend'
Noida welcomes first luxury retail & BYOB destination 'The Weekend'

A weekend is not just a set of days at the end of a week. It’s a feeling, a vibe of its own!

The Weekend launches its first luxury alcohol retail store & restaurant, the one and only BYOB concept in Sector 104, Noida, UP. 

The store redefines liquor buying along with drink & dines experience on-premises.

“The idea behind such a concept is to provide patrons with an all-inclusive space where they are allowed to buy a bottle of alcohol and drink in a restaurant setting. This framework allows consumers to visit The Weekend and feel that it is value for money as one pays a huge amount for a few cocktails in the same setting elsewhere,” shared Vatsal Goel, owner, The Weekend.

A pleasing paradise for the booze heads with stunning assemblage of single barrel bourbon to French malt whiskey to 48-botanical gin, The Weekend secures an opportunity for one to enjoy a selection of rare spirits at state prices.

This all-encompassing boutique liquor store is an immersive space to shop for premium liquor that offers a selection of imported wines and alcohol along with an unmatched dining experience.

The first floor of ‘The Weekend’ opens the door to an upscale rooftop restaurant that serves customers with gourmet offerings prepared by their in-house experts. The store allows one to pick up their bottle/liquor of choice and take it into the restaurant to sip with some snacks. 

The menu features delicacies ranging from Italian to North Indian in mains, from scrumptious nibbles to munch on to snacks, soups, salads, and sandwiches to pair up with the perfect liquor. 

The launch of the Noida store also followed openings of two similar concept in Vasundhara and Indirapuram where the liquor stores are currently operational and BYOB restaurants are to start by the end of the month in both the locations.

With 5 more outlets in pipeline to be launched together across Delhi by December 2021, the brand aims to align liquor purchase and consumption at the premises in a restaurant setting.

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