People are bias to old favourites in bakery: Survey
People are bias to old favourites in bakery: Survey

Puratos, one of the world’s largest bakery, patisserie and chocolate ingredients producer, has introduced products in an easy-to-use avatar for the preparation of cutting edge desserts for the Indian market.

A 100 per cent subsidiary of Puratos International, Puratos helps customers in delivering nutritious, delicious food, leveraging new technologies and innovations in ingredients across countries.

A recent consumer survey by Puratos revealed an awareness of world consumer trends amongst customers, of experimenting with culinary experiences, a more open palate, while sticking to original world favourites. Capitalizing on these trends, Puratos has launched these easy to use products.

The ‘Deli Cheesecake’ by Puratos is a super easy versatile take on the iconic New York style Cheesecake, the 1st in India. This ready to use egg free cheesecake mix allows one to effortlessly produce a dessert that is otherwise quite challenging.

Puratos’ survey also found a clear bias to old favourites and hence, introduced the O-tentic Durum - a convenient solution for creating breads with a distinct taste of yesteryear deliciousness in a secure fail-proof easy package. It captures the magic of sourdough and combines it with modern-day technology, for an easy to use tasty bread experience. One can produce world class breads with an old world charm, and magical lip smacking flavour with this.

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