As per a LimeTray report, 83% restaurant operators prefer built-in features over integrations to be done later as they have seen that technology has changed the whole equation of the business.
Pandemic has taught us that we can survive in minimalism. Having said that, the urge to savour the "restaurant food" couldn't be satisfied with home cooked meals leading to recreating the restaurant style food at home and yet be craving for what the food industry offers in terms of taste, service and experience.
And, at a time when F&B brands are planning to build their own in-house delivery capabilities and use various tools to develop own ordering channels, as a prolonged wave of covid casts uncertainty business for the food services industry, many are in fact relying on these aggregator platforms to better target the right customers.
A restaurant brand operator who has 200 outlets pan-India said Zomato has been pushing partners in recent weeks to opt for discounting models like Deal of the Day and Everything at one price.
Digital orders for carryout, which represented 62 percent of all digital transactions, jumped 130 per cent. Digital orders for delivery lifted 140 percent.
Indian food service delivery market is estimated at INR 37,440 crore (US$ 5.2 billion) in GMV in 2019-20. Growing at a CAGR of 33 per cent over the last three years, it is expected to reach 93,600 crore (US $13 billion) by 2022-23.
The Indian food service delivery market is expected to more than double to $13 billion (Rs 93,600 crore) by fiscal 2023 from $5.2 billion (Rs 37,440 crore) in fiscal 2020.
With primary focus on the micro-market hotel chains are giving a lot of emphasis to nearby residential complexes and also corporates located around them without limiting themselves to any target market as such.