The survey showed that food lovers from Hyderabad opted for Chinese and North Indian cuisine the most while the people of Mumbai and Pune went for experimenting with Mexican dishes.
With operators finding new ways to improve limited service restaurant experiences to an overall extensive experience as customers gravitate to 'better' fast food, customisation is definitely the way forward.
The study suggested that companies in collaboration with the government should organise awareness and training programmes for farmers as well as consumers.
People today view eating out as a 'food affaire'. To them, it is not only about getting the right menu to suit their palate, but also about experience and the quality of time that one spends at a particular restaurant.