The new tech reality of QSRs
The new tech reality of QSRs

With the dependence on technology on our daily lives, companies are also adopting tech solutions to record their day to day operations and making their transactions easier to track and record. Quick Service restaurants today are not only employing tech solutions to cut down on their costs but also to collect the data and make payments.

Recently Bangalore based Tech Company Manthan came into the light when it announced the deployment of its analytic solution to the Pizza Hut in UK. This Pizza giant decided to join hands with Manthan to enhance their business efficiency and to make informed business decisions. “The solution has been deployed across functions including sales, marketing, operations, guest experience, HR and planning to create an enterprise-wide move to "data- driven decisioning," Manthan said.

There are various tech solutions companies which are extending their hands to help restaurants and quick serving restaurants to ease out their operations. For example: US based Grubhub provides a tech product called ultimate to the restaurants to make their customer pickup deliveries easier. Ultimate uses software and hardware through which the customer then orders food online via online or an app for his pickup.

Meanwhile, Luckin Coffee, which is the fastest growing Chinese coffee retail in China, relies heavily on technology. It collects its customer’s data through its own app. Luckin coffee keeps a track on its customer’s orders, preferences, location and timings. Apart from this, it also offers various coupons and subsidies via app which ultimately help them to grab a bigger Chinese market share, which is estimated to be valued at around $10 billion.

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In India, QSR chains like Chai point is revolutionizing the landscape of beverage industry today. Chai point has developed its own cloud based software called Shark, which helps in billing and tracking in all its outlets across the country. It also uses, which provides IoT enabled automatic dispensers to the offices.

With the global companies accepting tech solutions from across the world, it will create more opportunities for several other tech companies to innovate and provide disruptive tech solutions to the restaurants. Moving forward, the restaurant industry will see a major shift with the technology, which will make the operations of restaurants easier and cost friendly.


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