10% McDonald's restaurants in the UK is offering extended breakfast hours

McDonald's is aiming to cash in on the breakfast boom by extending the hours when its early morning menu is available.

The fast food chain is expanding a previous trial to serve its breakfast menu until 11 am, extended from 10.30am, at 120 sites across the South East. This means that 10% of McDonald’s restaurants in the UK will now offer extended breakfast hours.

The restaurants will be serving favourites like Egg McMuffins and hash browns until 11 am at 120 sites following an earlier trial.

McDonald's breakfast menu has continued to surge in popularity and its original trial at just seven restaurants was hugely successful. The company’s sales of main meal and side salads surged by 55% as it said that its better tasting products struck the right notes with hungry customers.

Paul Pomroy, Chief Executive of McDonald's UK, said, “The launch of these products in June helped McDonald's to deliver another strong quarter of growth. The retail sector has always been fast-moving, and today's world is a challenging one due to a number of factors including more competition.”

“Together with our franchisees we've invested in new technology and a more convenient experience including table service, McDelivery and our My McDonald's app,” he further stated.