818 Tequila Makes Its Debut in India: A New Chapter for Premium Spirits
818 Tequila Makes Its Debut in India: A New Chapter for Premium Spirits

818 Tequila, the premium tequila brand owned by Kendall Jenner, has officially launched in India. Distributed exclusively by Berry Beverages and imported in partnership with Zoup Beverages, 818 Tequila is now available in the Delhi NCR region with plans for further expansion across the country.

818 Tequila's distinctive flavor comes from traditional processes at a state-of-the-art distillery in Amatitán, Mexico. The process includes slow-cooking agaves for over 30 hours, crushing them with large stone Tahona wheels, followed by a 48-hour natural fermentation. The agaves are then twice-distilled in alembic copper pot stills and aged in French and American oak barrels.

Despite its name originating from the Calabasas, California area code, 818 Tequila emphasizes sustainability. The distillery runs on biomass and solar energy, bottles are made from recycled glass, and packaging is certified by the Forest Stewardship Council. Additionally, 818 partners with s.a.c.r.e.d. (Saving Agave for Culture, Recreation, Education, and Development) to create building materials from tequila production byproducts, benefiting community initiatives across Mexico.

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Kendall Jenner expressed, "I'm thrilled to announce that my brand, 818 Tequila, will be launching in India. This is another strong step for my company internationally and I'm excited to see everyone enjoying 818! Cheers!

Sahir Berry, CEO at Berry Beverages, remarked, “We are ecstatic to have launched the acclaimed 818 in India, the world's fastest-growing industry for luxury spirits. Our burgeoning market for premium spirits, especially the rapidly-increasing demand and consumption of premium sipping tequila, is the perfect match for 818 Tequila.

818 Tequila will be available in retail stores and at exclusive hotels and restaurants across Delhi NCR. Expansion to Mumbai, Goa, Karnataka, and Telangana is planned over the next few months.

Harshal Goel, Director at Zoup Beverages, commented, "We are thrilled to partner with 818 Tequila to introduce this exceptional brand to India. Together, we are setting a new standard for quality and sophistication in the Indian market."

In Delhi, the Blanco variation is priced at Rs 7170, the Reposado at Rs 8160, and the Añejo at Rs 12,760. The ultra-premium Eight Reserve is priced at Rs 27,390. 818 Tequila offers various options for enjoying their product, including neat, on the rocks, or in cocktails like the Pura Margarita, an espresso martini, or a twist on an Old Fashioned.

 
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