Amazon Partners with Panera for Palm Recognition Payments
Amazon Partners with Panera for Palm Recognition Payments

American fast-casual restaurant chain Panera is taking its loyalty program MyPanera to a whole new level with Amazon One’s newly launched loyalty linking capability.

Amazon One, the palm recognition service that lets customers enter, identify, and pay, will for the first time provide the additional capability of linking MyPanera loyalty memberships to customers’ Amazon One profiles.

Panera is the first restaurant chain to offer Amazon One’s new loyalty linking capability, allowing guests to take full advantage of their MyPanera loyalty program, as well as pay for their purchases with just their palm.

“We are excited to deploy Amazon One in our restaurants because we want to deliver a frictionless and personalized loyalty experience for our guests,” said Niren Chaudhary, CEO of Panera Bread and Panera Brands by adding that Amazon One is a great option for guests who want a quick and convenient way to sign up for MyPanera loyalty program, redeem their rewards, and pay for their order with a simple hover of their palm over the Amazon One Device—all while enjoying a highly personalized in-store experience.

Known for its soups, sandwiches, salads, and freshly baked pastries, Panera has gained an immense following for its MyPanera loyalty program, which now boasts more than 52 million members, each with access to personalized rewards.

Guests who choose to enroll in Amazon One and link their MyPanera account simply hover their palm over the Amazon One device, and a Panera associate will be able to welcome them by name and provide a highly personalized experience. Enrollment in Amazon One is voluntary and includes opt-in consent. Guests can choose to use Amazon One for loyalty linking, payment, or both.

Amazon One with the loyalty linking feature is launching at two Panera bakery-cafes in the St. Louis area (Town and Country and Bridgeton locations), and will become available at additional Panera locations in the coming months.

“We’re excited to see how MyPanera members enjoy the experience as Amazon One rolls out to additional Panera bakery-cafes in the coming months. With the introduction of loyalty linking and online pre-enrollment capabilities, consumers, retailers, fast casual restaurants, and other businesses can soon appreciate the versatility and convenience of Amazon One. Whether it’s to grab a beer at a sports stadium, make a last-minute purchase at an airport store before boarding a flight, or buy groceries at Whole Foods Market stores, consumers can simply hover their palm,” added Amazon in the statement.

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