?Amul - 'The Taste of India' now available in the US through Amazon's Global Selling Program
?Amul - 'The Taste of India' now available in the US through Amazon's Global Selling Program

Amazon has announced Amul's foray into online selling in the US through its Global Selling Program.

In line with Amazon's vision to transform the way India buys and sells, this exclusive association will enable consumers in the US to enjoy Amul's high-quality products.

At launch, Amul is offering Amul Ghee to global customers through Amazon.com. Going forward, Amul plans to add additional products from its wide product portfolio on Amazon.com

Amazon's Global Selling Program was launched in India in May last year. It facilitates easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their 'Make in India' products to consumers across the globe.

The program has witnessed a 70% increase in seller base as compared to last year with a total of over 18,000 Indian sellers on the platform selling globally across Amazon's 9 global marketplaces. The program offers a comprehensive end-to-end solution that includes assisting sellers with imaging, logistics, tax advisory and remittance.

R S Sodhi, Managing Director, GCMMF (Amul), said, "Amul has been exporting its products to the USA since last 20 years and has been selling through the traditional retail channel there. We are positive that our mainstream online US consumers can be seamlessly satiated through our partnership with Amazon."

Gopal Pillai, Director and GM, Seller Services, Amazon India, said, "Through this program, we will offer Amul an end-to-end solution and help the brand cater to the growing appetite for quality Indian food products amongst global consumers."

Pillai further added, "We have been witnessing an increasing demand for ‘Made in India’ products amongst global consumers across ethnicities. Since its inception last year, our Global Selling Program has grown multifold and now enables over 18,000 merchants to sell their products to millions of consumers across 9 international markets."

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