And Chillies to open three outlets in 3 months

And Chillies Hospitality, which owns pan-Asian restaurant ‘And chillies’ in Mumbai is planning to open three more outlets in the city, reported Financial Express.

Presently, the restaurant has two operational outlets in Worli and Mahim, Mumbai. The Worli outlet has 20 covers and Mahim which recently opened has 60 covers.

Meanwhile, the group will have a long term growth plan which will be partly funded by internal accruals and partly by its partner company.

“Once the second outlet starts making profits, we want to go into opening more outlets. We believe in word of mouth advertising, which will work for our brand. Recently, we have started our marketing through media meets, which is a better platform. We are customising the dishes as per guest requirements and we also have dishes for the Jains,” said, Vaishnavi Nalawade, co-founder, And Chillies Hospitality.

And Chillies Hospitality was started in 2011 by siblings, Rahul Nalawade, Rohit Nalawade and Vaishnavi Nalawade. Shree Dutta Bhuvan, an eatery in Worli, owned by their grandfather was converted into the first outlet under the And Chillies brand.

“Since we already had the premise for the first outlet, we had to spend around Rs 30 lakh on refurbishments. For the second outlet we invested Rs 70 lakh along with our partner company. As for the future three outlets, we are looking at having 50-60 covers with an investment of around Rs 70 lakh each,” added, Rahul Nalawade, Director, And Chillies Hospitality.

The restaurant chain is also planning to start a QSR with a health food brand and launching a semi-fine dining restaurant called India Delicacies, offering regional Indian cuisines.

“We have finalised the menu for India Delicacies which will offer guests different regional cuisines of India. The next project is to launch our QRS brand by offering healthy eating options, mainly fruits and salads to consumers. Both these projects are part of our long term expansion plan which will be focused around Mumbai and then we might look at other cities,” added Vaishnavi.