Associated Alcohol & Breweries Limited Introduces Handcrafted Premium Gin 'NICOBAR'
Associated Alcohol & Breweries Limited Introduces Handcrafted Premium Gin 'NICOBAR'

Associated Alcohols & Breweries Limited, a prominent entity in the alcohol and beverage sector and a flagship member of the esteemed Associated Kedia Group introduces its artisanal premium gin "NICOBAR."

Nicobar boasts expert craftsmanship which offers a delightfully floral taste. It blends elderflower and hibiscus, delivering a flavor complemented by the peppery kick of grains of paradise.

AABL deliberately invested in specialized copper stills to ensure Nicobar's exceptional quality and tailor-made distillation.

This deliberate choice underscores our dedication to crafting a top-tier gin that embodies Nicobar's distinctive characteristics.

"The launch of 'Nicobar': The Spirit of Exploration goes beyond introducing a new product; it signifies a bold step in our pursuit of premiumization. This strategic move is a direct response to the increasing market demand for gin, showcasing our commitment to aligning with evolving consumer preferences. Venturing into the gin category allows us to capitalize on opportunities in the growing market, offering diverse and innovative spirits tailored to the discerning tastes of consumers." said Tushar Bhandari, Whole Time Director, AABL.

Nicobar initially launches exclusively in chosen outlets within Madhya Pradesh, marking the beginning of a planned strategic rollout that will gradually expand to Delhi and Kerala in the upcoming months.

It is presently available in a 750 ml size in Madhya Pradesh, it is priced at Rs. 2,360 per bottle. A

ABL currently oversees six proprietary brands, including Central Province Whiskey, Titanium Triple Distilled Vodka, James Mc Gill Whiskey, among others.

Additionally, the company holds licenses to produce renowned international brands such as Bagpiper Whisky, McDowell No. 1 Celebration Rum, White Mischief Vodka, Blue Riband Gin, and Director Special Black.


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