Bagrry's to open first QSR outlet 'Bagrry's On the GO' in February
Bagrry's to open first QSR outlet 'Bagrry's On the GO' in February

At a time when Indian food business is growing at the rate of approximately 17 per cent per annum, major players are doing great ventures to eat the bigger pie of the fast evolving market.

Bagrry's India Ltd., which holds 17% of the market in breakfast cereal makers in a market estimated at over Rs 800 crore, is planning to open QSR restaurants with healthy food choices.

Named as Bagrry's On the Go, these stores will serve food and beverages such as oats-based sandwiches, burgers and bagels, muesli and wheat bran-based desserts and multigrain meals for lunch and dinner.

The Rs 77 crore Bagrry's, one of the biggest suppliers of wheat for Nestle India's Maggi noodles, is tying up with third-party kitchens to source cooked food made with its own ingredients.

"The entire focus will be on healthy foods and every food or beverage we serve will have our own ingredients," shared Aditya Bagri.

The sandwiches, pastas, bagels and wraps will be made with multigrain options, with whole wheat and added bran or oats to enhance fibre and nutrition value.

Today, fast food industry or the QSR industry is fast evolving sector witjh forecast to grow to $4.6 billion by 2020, more than doubling from two years ago, according to a report by researcher Technopak Advisors Pvt.  

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