Barista Coffee Unveils Winter Beverages Menu

As Tequila Day gets closer, Bengaluru's lively dining scene will get even livelier when KOKO Bengaluru, in partnership with Patrón, launches a special, time-limited tequila menu from July 16 to July 31. KOKO is a highly regarded Asian luxury restaurant and bar known for its inventive Cantonese and Japanese cuisine and it's an once-in-a-lifetime chance to enjoy exquisite tequila-based cocktails made with Patrón Reposado.

KOKO, famed for its unique culinary creations and elegant atmosphere, provides an exclusive menu with five distinct cocktails, meant to enrich the tequila experience. Patrón, famous for its superb tequila in India, has teamed forces with KOKO to offer an intriguing menu sure to thrill tequila aficionados everywhere.

A bold cocktail that combines Patrón Reposado with red jalapeños, coriander, and a dash of lime for a well-balanced taste, the Patrón Picante is perfect for those who like things spicy. The Leaf Game is a mouthwatering combination of Patrón Reposado and KOKO Herbal Liqueur, with notes of sweet pineapple saccharum, zesty ginger syrup, and a hint of sandalwood. Garnished with fresh mint, this cocktail promises to be both refreshing and aromatic.

Savor the Golden Reverie for a hint of refinement. Patrón Reposado, Martini Blanco, zesty grapefruit pie cordial, and a dash of cinnamon salt come together to create this delicious combination. In addition to KOKO's Azul Liqueur, a hint of elderflower, a splash of lemon, and a smooth, velvety texture from egg white, this opulent confection also includes Patrón Reposado tequila. Enjoy a Patrón Matador with a modern twist as it has burnt pineapple, green chili, agave nectar, and a dash of lime to create this unusual concoction.

 To showcase the unique flavours of Patrón Reposado, each cocktail has been painstakingly created, guaranteeing an unmatched drinking experience. Celebrate Tequila Day in style by raising a glass.

Jimmy’s Cocktails, a prominent name in the cocktails and mixers category in India, achieved profitability in FY’24. As part of its strategy to build a premium beverage portfolio, the company is now focusing on the fast-growing energy drinks segment with its brand Hustle.

Jimmy’s offers the widest range of cocktail mixers in India, including classic non-sparkling options like Whiskey Sour, Bloody Mary, Mango Chilli Mojito, Margarita, Cosmopolitan, Sex on the Beach, and Green Apple Martini. Recently, the company introduced a new range of sparkling mixers in premium blue glass bottles, featuring Tonic Waters, Soda, Mint Mojito, Lemonade, and Ginger Ale, challenging the market dominance of existing players.

Jimmy’s Cocktails commands over a 90 percent market share in its category. "One of the key reasons for this is our ability to make world-class products which erstwhile were only limited to the skill of a bartender," said a company representative. Their exclusive facility in Nashik allows them to constantly evaluate consumer trends and develop new products. With the addition of the sparkling range, Jimmy’s now boasts the widest portfolio in the market. The team’s extensive experience in sales, marketing, and distribution of both alcoholic and non-alcoholic beverages further strengthens their market position.

At-home spirits consumption dominates over 80 percent of the alcohol beverage market. Jimmy’s targeted this segment from the start, aiming to deliver a bar-like experience at home at a competitive price. "Every time a consumer pours a peg of Spirits in its glass, be it Gin, Whisky, Vodka, or Rum, the balance of the glass is where we compete for," the representative added.

Jimmy’s is now also focusing on bar penetration with a two-pronged strategy. Their new range of sparkling mixers like Tonic Waters, Lemonade, and Ginger Ale is designed to appeal to premium bars. Additionally, Jimmy’s has introduced single-serve sizes of their cocktails, making it easier for smaller bars without a mixologist to offer a varied cocktail menu.

The market for mixers and club soda is currently valued at approximately 2000 crore and is growing at 12 percent annually. Jimmy’s aims to maintain its dominance in the non-carbonated, classic cocktail mixers segment while capturing market share in the sparkling mixers category with their new Tonic Water and Ginger Ale range.

Jimmy’s products are available in 20,000 outlets, and with the introduction of new, more affordable formats, they plan to expand to 50,000 outlets. Operational since mid-2021 post-COVID, Jimmy’s has ambitious plans to achieve a 300 crore revenue run rate profitably over the next three years.

Maya Pistola Agavepura, one of Asia's first premium, aged 100% Agave spirit, announced the launch of its highly anticipated Añejo and Extra Añejo variants in Mumbai. 

Crafted with precision and passion, Maya Pistola Agavepura's Añejo and Extra Añejo variants showcase the brand's commitment to quality and authenticity. Each expression is meticulously aged, imparting rich flavours and complexities that discerning palates will appreciate. 

The Añejo (An-ye-ho), which means 'vintage' in Spanish, is a highly acclaimed expression. This variant delights with its smooth and nuanced character. With its deep golden-brown hue, Maya Pistola Añejo has an oaky nose of cocoa and dried figs, with a subtle smoky background. 

The Extra Añejo (Extra An-ye-ho) variant is the most premium spirit of the Maya Pistola Agavepura range available in the market today. Patiently matured for over 36 months, this extra-special liquid has been beautifully rested in Virgin American White Oak barrels to get the vanilla and caramel from the wood, and then finished in Ex-Maker’s Mark barrels for a dimension of butterscotch and dry spice. 

"We are thrilled to introduce our Añejo and Extra Añejo variants to our discerning consumers. These expressions represent the pinnacle of our craftsmanship, showcasing the depth and complexity that can only be achieved through time-honoured aging techniques. We are confident that both connoisseurs and new-age consumers alike will appreciate the unparalleled quality and flavour profile of these exceptional spirits,” shared Rakshay Dhariwal, Director & Founder, Maya Pistola Agavepura.

Maya Pistola Agavepura's new premium variants, priced at INR 7,850 for Añejo (700 ml) and Rs 17,500 for Extra Añejo (700 ml) respectively, are available at select retail stores in Maharashtra. The Nips are available for INR 2,495 (180 ml) for the Añejo and INR 4,500 (180 ml) for Extra Añejo. The variants will also be pouring at leading F&B establishments in Mumbai.

“Both the Añejo and Extra Añejo variants are rich, bold and complex spirits, with their own unique characteristics and nuances. The Añejo is reminiscent of a Christmas cake packed with flavors of dried fruits, nuts, and spices and cherished for the joy that it brings to special occasions. The Extra Añejo invokes the warmth and comfort of loved ones gathering around a fireplace. These luxurious spirits offer an alternative to India’s consummate whisky aficionados,” says Chief Operating Officer Kimberly Pereira. 

Gurgaon based startup, Radiohead Brands is renowned for its flagship brand Jimmy’s®, has declared the conclusion of its Pre-Series A round, totaling 35 crore.

The funding was spearheaded by Prath Ventures, Capital Ventures, and Illeyrium Ventures, attracting notable participation from angel investors such as Neel Bahl and Sandeep Aggarwal from Droop (formerly associated with ShopClues).

This round also welcomed contributions from existing investors.

“The company’s products under Jimmy's brand have huge customer love and are well accepted by the trade. They have now entered the rapidly expanding market of Energy drinks through the introduction of Hustle Energy drink. We believe the company is set to emerge as a leading premium beverage player in a few years with a diversified portfolio of brands and products.” said Piyush Goenka, Founder, Prath Ventures.

The company recently revealed its evolution into a diversified beverage brand, extending its product range beyond Jimmy’s® Cocktails and Sparkling Mixers.

As a part of this initiative, the company introduced 'Hustle' Energy drink, aiming to revolutionize the rapidly growing Energy Drinks sector.

This strategic expansion of their portfolio mirrors the brand's aspiration to cultivate the premium beverage market in India.

Established in 2019 by Ankur Bhatia & Nitin Bhardwaj, the initial brand, Jimmy’s®, asserts its leadership among startups in its sector, having served more than 12 million drinks in FY’23.

“I want to welcome our new investors and thank our existing investors for their continued faith in us. For this round we had very high interest from prominent VCs ranging from $8M - $10M however we weren’t able to accept that as we do not believe in a high burn high growth business model. We have an eclectic mix of people on our cap table who like us, believe in a sustainable and profitable approach to building our brands.” said Ankur Bhatia, Founder and CEO Radiohead Brands.

In March 2022, Radiohead Brands secured 14 crore in a funding round led by Roots Ventures as an extension of their Pre-Series A funding.

To facilitate the launch of their new Energy Drink, the company expanded their Pre-Series A by an additional 20 crore, conducting this extension in two phases: the initial one occurring in June 2023, followed by the most recent one.

The company aims to venture into various untapped market segments within the beverage industry over the coming years.

The company's goal is to achieve a revenue run-rate of 100 crore by the next year, with a broader ambition of becoming a 1000 crore revenue enterprise within the decade.

Epigamia has unveiled a fresh lineup featuring ready-to-eat puddings in chocolate and caramel flavors.

Alongside these, their "Ultimate Luxury Milkshake" collection has three e options: Cookies & Cream, Belgian Chocolate, and Vanilla Coffee.

“We are enthused to introduce new flavours in the milkshake and pudding category right around the festive season. This is a time for making treasured memories and indulging in delectable delicacies. The newly q1introduced products are designed to elevate special occasions. Therefore, we are happy to introduce these exquisite treats that encapsulate the holiday spirit." said Rahul Jain, Co-Founder and CEO, Epigamia.  

These ready to eat puddings and high-quality bottled milkshakes, will be found in major retail stores and various online platforms across India.

CLEAR Premium Water declares its acquisition of a majority share in KELZAI Volcanic Water, renowned for its unique natural mineral water derived from volcanic springs.

This acquisition signifies a significant achievement for CLEAR Premium Water as it sets its direction to broaden its range of products and lead innovation within the bottled water sector.

“Our association with KELZAI Volcanic Water underscores our dedication to meeting the increasing demand for natural mineral water. With the strategic plant location, we aim to reach a broader audience, leveraging Clear's expertise, extensive network, and KELZAI’s established brand identity. This alliance is set to transform KELZAI’s market presence, ensuring remarkable growth and establishing dominance in the luxury water segment. This partnership enhances our natural mineral water offerings, positioning us to deliver exceptional value and impeccable service to our customers.” said Nayan Shah, the visionary Founder & CEO of CLEAR Premium Water.

The rise of upscale dining and the emergence of unique culinary adventures have increased the desire for natural mineral water.

KELZAI is ready to enhance the dining experience in these exclusive venues while catering to a wider luxury clientele across cafes, restaurants, institutions, multiplexes, hotels, and similar settings.

As per the acquisition agreement, CLEAR Premium Water's parent company, Energy Beverages Private Limited, will exclusively handle the distribution and marketing of KELZAI Volcanic Water.

Leveraging its strong network and nationwide reach across India, this partnership emphasizes a joint commitment to providing top-tier natural mineral water.

It pledges outstanding service and aims to boost market presence for both CLEAR Premium Water and KELZAI Volcanic Water.

The collaboration between CLEAR Premium Water and KELZAI Volcanic Water marks a significant shift in the industry, offering a powerful blend of skill, creativity, and steadfast dedication to sustainability and excellence.

This partnership aims to enthrall the market and strengthen CLEAR Premium Water's standing as a leading force in the bottled water sector.

KELZAI Volcanic Water can be found in environmentally friendly PET bottles of 200ml, 500ml, and 1 liter sizes, as well as in glass bottles of 300ml, 500ml, and 750ml (available in Still & Sparkling varieties).

Coca-Cola India is expanding into the alcohol beverage sector.

The company has initiated trial runs of Lemon-Dou, a global alcoholic ready-to-drink beverage, in regions including Goa and parts of Maharashtra.

Coca-Cola India, the division of The Coca-Cola Company operating within India, is exploring the alcohol beverage market.

They've initiated trial runs of Lemon-Dou, the multinational company's worldwide alcoholic ready-to-drink beverage, in select areas of Goa and Maharashtra.

Lemon-Dou, known as 'Chuhai,' is an alcoholic cocktail with roots originating from Japan. During its initial test launch, it's being sold at Rs 230 for a 250 ml can.

According to a media report, Lemon-Dou, introduced in Japan in 2018, served as Coca-Cola's inaugural ready-to-drink alcoholic beverage, aligning with its focus as a beverage company.

Besides Japan and India, Lemon-Duo is set to be accessible in China and the Philippines.

In October this year, Coca-Cola teamed up with Pernod Ricard, a global spirits producer, in a worldwide partnership to introduce Absolut vodka and Sprite as a ready-to-drink pre-mixed cocktail by 2024.

The rollout will commence in the UK, Netherlands, Spain, and Germany initially. Referred to as Absolut & Sprite, the product will consist of Pernod's Absolut high-quality vodka combined with Coca-Cola's lemon-lime soft drinks, Sprite and Sprite Zero Sugar, as emphasized in a report.

Radiohead Brands is a rapidly expanding premium beverage startup, has made a move by entering the rapidly expanding market of "Energy Drinks" through the introduction of Hustle Drink.

Hustle Energy Drink will debut in a sole traditional flavor, offered at a rate of Rs 60 for a 250 ml high-quality can.

Drink is currently produced in Dubai, the product has identical composition, impact, and flavor to top global energy drink brands retailing at over Rs 110.

During the launch's initial stage, Hustle Energy Drink can be found at prominent retail stores in the top 8 metropolitan cities.

Radiohead Brands' energy drink is poised for direct competition with Red Bull and Monster, yet it is priced lower, ranging from Rs 110 to Rs 125, in contrast to Hustle Energy Drink.

“We have already established ourselves as the market leader in the new Mixers Space with our first brand Jimmy’s. With Hustle now we intend to expand our distribution footprint to get a foothold in one of India’s fastest growing beverage category.” said Ankur Bhatia, CEO Radiohead Brands.

As per Euromonitor International, a research firm, the energy drinks sector expanded by 12.6% in overall value from 2021 to 2022, reaching Rs 16,488.6 million last year.

This surge marked an approximate 35% leap from the figures seen in 2020. Regarding quantities sold, it measured around 33.5 million liters compared to 30.4 million liters in 2021 and 26 million liters in 2020.

 A significant catalyst for this growth is the integration of the category by major cola companies, emphasizing PET bottle packaging and more accessible pricing, bringing the category to the forefront.

Jimmy's Cocktails emerged as a frontrunner in its category, generating Rs 34 crore in Net Revenue during FY2023.

Recently, the company secured Rs 11 crore in funding during a Pre Series A round, spearheaded by Prath Ventures and backed by prominent investors such as Vijay Shekhar Sharma from Paytm.

Radiohead Brands is strategically crafting an array of contemporary beverages priced between Rs 50 to Rs 100, aiming to establish itself as a Rs 1000 crore enterprise within this decade.

Greater Than Gin is expanding its reach by introducing 180ml mini bottles to six additional locations, including Pune, Assam, Meghalaya, Mumbai, Puducherry, and Karnataka.

The GT Minis offer consumers a convenient opportunity to try the product without the need to invest in a full-sized bottle.

This is particularly beneficial for the brand because the gin market is still relatively specialized within the liquor industry, and the introduction of 180ml bottles aims to attract new customers.

Furthermore, the Minis will not only be accessible in an extended range of retail outlets but will also be found in numerous dive bars.

“India is a unique market where the 180ml is the largest selling SKU across the spirits segment. As a craft player, while it is challenging for us to find the bandwidth to take on a task of this magnitude, we have a larger commitment to spreading the culture of quality gin as far and wide as possible. The 180ml is poised to take us to many more new consumers, helping us grow the overall Gin category.” said Anand Virmani, Co-founder of NAO Spirits.  

Greater Than Gin is established in 2017, is an innovative and acclaimed craft London dry gin that played a pivotal role in igniting the gin trend in India.

Currently, Greater Than Gin is accessible in 11 states and 3 union territories within India, and it's also distributed in 11 other nations worldwide, with additional expansions in progress.

 

Clear Premium Water has made a declaration regarding the introduction of its natural mineral water brand 'NUbyClear' in the Indian market.

NU consists of a selection of natural mineral water sourced directly from the origin.

It contains beneficial natural mineral components like calcium, bicarbonate, magnesium, fluorides, sodium, chlorides, potassium, nitrates, and maintains an alkalinity level of approximately 7.70.

NU is set to bring satisfaction to customer base, including high-end dining venues, luxurious hotels, stylish cafes, renowned eateries, exclusive clubs, airports, and various locations throughout Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh.

The brand is planning to extend its presence nationwide in the near future.

This premium offering does come with a higher cost compared to other bottled mineral water choices available in India.

“In the wake of the post-COVID era, it has become evident that people are increasingly gravitating towards healthier lifestyle choices. Simultaneously, there has been a notable surge in spending within this particular sector. Recognizing this burgeoning trend, we seized the opportunity to introduce NU as a distinct product line tailored to the discerning tastes of the elite consumer segment.” said, Nayan Shah, Founder & CEO, the driving force behind Clear Premium Water.  

Since its inception in 2010, CLEAR has been a leader in delivering top-notch drinking water to customers throughout India.

The brand has established an excellent standing by strictly adhering to the most rigorous international safety, cleanliness, and quality criteria.

Every single drop of CLEAR water goes through an extensive 11-stage purification procedure and is subjected to 121 quality assessments, guaranteeing that consumers receive only the finest quality.

Clear Premium Water has set sustainability targets with aspirations to achieve plastic neutrality by 2027, attain net-zero carbon emissions by 2030, and reach water positivity by 2030.

These objectives highlight CLEAR's unwavering commitment to both quality and environmental responsibility.

Bottle is accessible in multiple sizes, including 250ML, 500ML, and 1LTR.

Miss Margarita has an extensive selection of tequilas and margaritas, offering a diverse range of flavors.

The bar features more than 30 meticulously crafted margarita varieties, each promising a burst of taste with every sip.

With establishments in the cities of Delhi and Goa, Miss Margarita proudly holds the title of India's largest tequila bar, showcasing an unmatched collection of tequilas and margaritas crafted from mescal.

“At Miss Margarita, we pride ourselves that food connoisseurs and tequila enthusiasts embark on a journey of exploration and come together for their love of Tequila! Whether you're a seasoned tequila connoisseur or a curious newcomer, Miss Margarita guarantees an unmatched tequila adventure that will leave an indelible mark” said, Noah Barnes, Chef cum Co-founder at Miss Margarita by Aribba.

The bar displays a wide selection of tequila bottles, thoughtfully curated to cater to the diverse tastes of its discerning customers.

The skilled bartenders, renowned for their expertise in mixology, They provide recommendations and craft expertly balanced cocktails that delight the palate.

The cocktail menu offers a range of options, such as the Fresh Watermelon made with tequila, watermelon, orange liqueur, and lime juice, the Skinny Pineapple crafted with tequila, pineapple, triple sec, and lime juice, the Frozen Coconut Margarita blended with tequila, triple sec, lime, fresh coconut, and cream, and the Sparkling Peach Margarita featuring tequila, peach, orange liqueur, lime, and sparkling wine.

Miss Margarita has captivating Mexican-themed decor, featuring lively murals, rustic elements, and music, setting the perfect stage for a tequila experience.

Barista Coffee has unveiled the launch of 9 new stores in August 2023.

This represents the company's growth beyond its current network of over 380 stores, reaffirming Barista's position in India's coffee culture.

"We are thrilled about our ongoing growth and the opportunity to introduce meticulously crafted brews to new communities. Our objective is to provide a welcoming ambience and a consistent F&B experience to our guests at maximum points." said, Mr. Rajat Agrawal, CEO of Barista Coffee Company.

The newly established outlets have been placed in a range of cities, including Bhawanigarh and Sangrur in Punjab, Bachhuan in Punjab, Jeowal in Punjab, Hansi and Hissar in Haryana, Hissar and Hansi Highway in Haryana, Gwalior in Madhya Pradesh, Shimla in Himachal Pradesh, Amazon Gurugram in Haryana, Delhi Airport T-1D in Delhi, and Shivaji Park in Mumbai.

The company's goal is to reach a total of 500 stores within the next 18 to 24 months.

Keventers, the milkshake brand is unveiling a new lineup of shakes that seamlessly merge great taste with affordability.

Keventers Value Shakes is now available at a pocket-friendly price of only Rs99. These shakes come in three delightful flavors, offering a blend of the brand's flavors and an exceptionally accessible cost.

In response to increased competition and the growing demand for a more assertive pricing approach in today's market, the brand is introducing an even more enticing price point for its milkshakes.

“Keventers Value Shakes is a new category for us and allows us to reach our customers at an even more accessible price point than ever before. Our journey at Keventers has always been about bringing joy through taste, and with this launch, we're taking that mission to a new level. Affordable, delectable, and true to our quality standards – that's the promise we're delivering!” said, Agastya Dalmia, the visionary Founder & CEO of Keventers

Keventers Value Shakes present an exceptional value proposition and are genuinely budget-friendly, providing customers with unbeatable value for their money.

The Value Shakes lineup comprises three flavors which includes Vanilla, Chocolate, and Pineapple, all packaged in the regular-sized 300ml Keventers bottles.

The value shakes are accessible at all Keventers stores across India and also available for online orders through Swiggy and Zomato.

Blue Tokai Coffee Roasters, India's leading specialty coffee brand, revealed the introduction of the fourth installment of their highly cherished special coffee selection, known as the Producer Series.

The Producer Series, as its name implies, is a tribute to the endeavors of India's visionary coffee producers who are exploring inventive processing methods to craft distinct coffee varieties.

These special coffees are cultivated in small batches, subjected to diverse experiments at the farm level, and then undergo a gentle roasting by Blue Tokai's in-house experts to accentuate their exceptional fruity and floral characteristics, all before reaching the hands of customers.

During the past ten years, Blue Tokai has been actively collaborating with more than 70 coffee producers in India to introduce the nation's top-quality coffees to a global audience.

The Producer Series serves as a platform that not only showcases these enduring partnerships but also signifies the rising interest in coffee experimentation and the expanding community of specialty coffee enthusiasts within India.

Just like Blue Tokai's other roasted coffee offerings, all the batches of 'Producer Series 2023' will be accessible in various grind options, ensuring they are suitable for any brewing method that consumers may favor.

Choko La, by Vasudha Munjal Dinodia is now venturing into the upscale FMCG sector by introducing the Choko La Chocolate Drink, conveniently packaged in a 200 ml can.

Retailing at INR 175/-, the Chocolate Drink occupies a  market stance, as Choko La endeavors to captivate customers with value and festive combinations, accessible through their online platform and various marketplaces.

In addition to Choko La outlets, their official website, and current retail establishments across Northern India, the product will make its nationwide debut through contemporary retail and trade collaborators like Spencer's, Modern Bazaar, and Le Marche, along with brand-associated marketplaces such as Amazon, Flipkart, Blinkit, and more.

This convenient 'on the go' drink packs a protein content equivalent to 7.2 grams, positioning it as a more nourishing option among chocolate beverages.

This chocolate drink offers the flexibility of being enjoyed both hot and cold. Its ability to be stored at room temperature provides the convenience of stocking larger quantities for consumers and retailers alike.

Choko La has set its sights on launching the product through all duty-free operators. This initiative is currently in the testing phase and is poised to be accessible at international terminals across India. Choko La boasts a presence in approximately thirteen major international terminals and is gearing up to make its mark in the global arena, targeting markets such as the US, UK, Canada, and South Asia, by the initial quarter of the fiscal year 2025.

Presently, the brand operates four primary flagship outlets, namely, Select City Walk, Khan Market, DLF Promenade, and Galleria Market.

Additionally, it maintains a presence at airport establishments, including IGI Terminal 3D, Terminal 1D, and Terminal 3.

Matcha based cloud kitchen opens in the neighborhood of Bandra, Mumbai.

This new venture follows the triumph of their initial project, Ritual Daily Coffee, and is notable for being exclusively centered around the ingredient of Matcha.

It marks the first instance where this delivery brand has chosen to focus entirely on a single ingredient for its menu.

Over time, it has transformed into an irresistible connection with drinks infused with matcha, drawing inspiration from Japanese influences. The delivery kitchen has been introduced on the Swiggy platform.

The core essence of Tokyo Matcha Bar revolves around delivering matcha products of the utmost quality.

Meher Kohli and Rahul Ramnani, a dynamic duo, have taken the initiative to directly import ceremonial grade matcha from Tokyo, renowned for its unmatched superiority.

This meticulous approach guarantees customers an authentic and memorable matcha encounter, a sentiment that becomes particularly pronounced with the impending rainy season.

Tokyo Matcha Bar's menu presents an array of teas and lattes infused with matcha including Matcha Vanilla Bean Latte, Matcha Honey Latte, Matcha Milk Tea, and Himalayan Pink Salt Matcha. For those in pursuit of chilled delights, the selection of Frappes encompasses Matcha Frappuccino, Sea Salt Matcha Frappuccino, and Salted Caramel Matcha Frappuccino.

They also accommodate individuals seeking refreshing beverages by offering choices like Valencia Orange Matcha, Tropical Matcha, Wild Berry Matcha Iced Tea, and Fresh Lime Matcha.

Furthermore, those who appreciate coffee can indulge in timeless favorites such as Tokyo's Americano, Tokyo's Cappuccino, and Tokyo's Latte.

Matcha is renowned for its multitude of health advantages, and Tokyo Matcha Bar guarantees the preservation of these benefits in every item they offer.

By utilizing ceremonial grade Matcha, the brand crafts a daily practice that promotes holistic health while maintaining an uncompromised flavor experience.

Tokyo Matcha Bar is creating a genuine source of joy for aficionados of matcha and enthusiasts of fine teas throughout India.

Tea cafe chain Chai Sutta Bar (CSB) is established by Anubhav Dubey and Anand Nayak in 2016 is renowned for its unique tea concept and authentic tea-drinking experience.

The company has announced the inauguration of its store in Kolhapur, Maharashtra.

The Kolhapur franchise location is under the ownership of Mr. Akshay Pratap Dangare and Mr. Sanket Savairam, individuals who share CSB's passion and mission of providing delightful tea varieties to tea enthusiasts in the area.

"I am immensely proud to be associated with Chai Sutta Bar as the franchise outlet owner in Kolhapur. With Chai Sutta Bar's commitment to quality and innovation, I am confident that our outlet will become a go-to destination for tea lovers, providing them with a delightful and refreshing experience” said, Mr. Akshay Pratap Dangare, the franchise outlet owner.  

The choice to expand into Kolhapur, Maharashtra, stems from the growing demand for CSB's unique offerings in the area, as well as the brand's commitment to delivering  tea experiences to its valued customers.

“Our aim is to bring the unique experience of our signature kulhad tea and a wide range of flavorful chai to the tea lovers of this region. With the support of our dedicated franchise outlet owner, Mr. Akshay Pratap Dangare, we are confident in delivering an exceptional tea experience to the people of Kolhapur." said Anubhav Dubey, Co-Founder, and CEO of Chai Sutta Bar.

Ever since its establishment, CSB has brought about a revolution in the tea industry through its concept of serving tea in traditional clay cups called kulhad.

This innovative approach not only elevates the experience of drinking tea but also plays a vital role in supporting the livelihoods of more than 500 families involved in pottery by utilizing around 450,000 kulhads on a daily basis across their franchise locations throughout the country.

Lufthansa has announced the launch of specially crafted food options exclusively designed for Indian passengers travelling to and from India.

This endeavor reflects the airline's dedication to providing extraordinary dining experiences and their commitment to offering a delightful culinary journey for travelers.

Lufthansa presents a wide range of cuisine options across its four travel classes: Economy, Premium Economy, Business, and First Class.

In Economy Class, passengers will enjoy hot breakfast and hot meal services featuring a choice of two main courses, one in Western style and the other in Indian vegetarian style, with a distribution of 40% Western and 60% Indian options.

Additionally, travelers can indulge in snacks like wraps and sandwiches, and choose from a variety of beverages including masala tea, coffee, and special meal selections.

Passengers in Lufthansa's Premium Economy Class can look forward to a range of services, including a hot breakfast, hot meal, and hot dinner.

They will have the choice of two main course options: one in Indian style and the other in Western style. For meal preferences, there will be options like Western style with Indian AVML (Asian Vegetarian Meal) and Indian style with 60% vegetarian dishes along with Western style featuring 40% chicken-based dishes.

Additionally, cold breakfast and dinner variations will be available to cater to different culinary preferences.

Lufthansa's Business Class will feature exclusive amenities, including an Express Menu and hot meals accompanied by a variety of unique bread options, such as mixed vegetable paranthas alongside German bread and rolls.

The menu will also introduce new salad choices. Passengers can choose from three main course options: Western style with 50% meat, Western style with 30% fish, and Indian style with 40% vegetarian dishes.

These meals will be accompanied by condiments like pickles, saunf supari (fennel seeds and betel nuts), and raita.

The Business Class experience will extend to a delightful cheese and dessert service, featuring fresh fruits, ice cream, a selection of three cheeses, and regional beverages like lassi, masala tea, and fresh lemonade.

Passengers in Lufthansa's First Class will enjoy an extensive selection of dining options.

They will have the opportunity to choose from two Western and two Indian main courses, accompanied by a range of bread options and four different rolls.

Upon arrival, they will be treated to welcome drinks along with premium nuts. The dining experience will feature two cold appetizers as well.

Additionally, First Class passengers will have access to a cold plate and snack selection, including a choice of a western-style cold plate and an Indian-style cold plate, featuring items like Tandoori chicken salad, Raita, and vegetable salads.

Dine-on-demand services will also be available, allowing passengers to enjoy their meals at their preferred timing.

Through a steadfast commitment to freshness and rigorous quality control standards, Lufthansa provides passengers worldwide with a dining experience that is remarkable as well as satisfying.

Milkshake brand, Keventers is delighted to unveil a new range of  milkshake flavours.

Brand is introducing the limited-edition Ferrero Rocher, Belgian Chocolate, and Original Biscoff Milkshakes.

Original Biscoff milkshake is  a combination of flavors, infused with luscious lotus Biscoff spread, indulgent chocolate cookies, and velvety caramel syrup.

Ferrero Rocher Milkshake is the blending of chocolate with the hazelnuts whereas Keventers Belgian Chocolate milkshake is the fusion of cocoa-infused with chocolates.

"We are excited to introduce these new milkshake flavours as a testament to our dedication to innovation and delivering exceptional taste experiences. Our loyal customers have come to expect nothing short of perfection from us, and we believe these new inclusions will exceed their expectations, elevating their beverage indulgence to new heights” said Agastya Dalmia, Founder & CEO of Keventers.

The newest offerings from Keventers are priced at INR 229/- and are served in their iconic milkshake bottles.

These milkshakes are available at all Keventers stores nationwide, as well as through online platforms such as Zomato and Swiggy.

Keventers has a strong presence in over 70 cities and a total of 184 stores across the country.

ABD India, creators of Officer's Choice Whisky, have introduced a distinctive Limited Edition Officer's Choice Blended Scotch Whisky to commemorate their remarkable 35-year voyage since 1988.

Officer's Choice Blended Scotch Whisky has been created, consisting of a single batch comprising 12,156 bottles that are entirely imported from Scotland.

“We take immense pride that it remains a market leader in the mass premium whisky segment in our country and among the top whiskies around the world. The introduction of the Limited-Edition Officer’s Choice Blended Scotch Whisky celebrates its timeless journey in its 35^th year." said, Shekhar Ramamurthy, Executive Deputy Chairman at ABD India.

The blend offers a delightful combination of sweetness and spiciness, while maintaining a light and captivating aroma.

Its exceptional texture further enhances the overall experience. This exclusive brand will be exclusively available in select states of India at designated stores.

"Officer's Choice Whisky has simply been the ‘Choicest’ with consumers, ranking in the top 3 global whisky brands for the last 10 consecutive years. To celebrate the brands 35th anniversary, we went back to the roots of great whisky, Scotland. This Limited-Edition Officer’s Choice Blended Scotch Whisky is for a single batch only, distilled, blended, and bottled in Scotland." said, Bikram Basu, COO- Strategy, Sales and Marketing at ABD India.

Officer's Choice has consistently secured a spot among the world's top 3 whiskies for a decade straight, starting from 2013

The Limited-Edition Officer's Choice Blended Scotch Whisky will be offered in 750ml bottles and will be selectively stocked in outlets located in Maharashtra, West Bengal, Telangana, and Haryana. Customers will have the option to purchase the product with or without a unique gift box.

Luna Luna is a new venture created by Anuj Shah and Abhishek Agarwal.

Abhishek Agarwal is an experienced investor with more than 15 years of involvement in financial markets. On the other hand, Anuj Shah brings a wealth of diverse hospitality experience, having co-founded popular brands like Mirchi& Mime, Madeira & Mime, Ishaara, and Ruby Talkies.

Their collaboration aims to introduce a remarkable addition to the city's culinary landscape.

"While there are many thematic buffets all over the city and in Andheri East, Luna Luna aims to fill the gap by creating a fun dining space with bespoke hospitality and because of the easy on the palette spread, the vision is to create multiple outlets all across the city." said,  Anuj Shah, the co-founder.

The interior design, skillfully crafted by Namrata Rawlani from The White Motif, seamlessly blends these two colors to create a vibrant ambiance that is perfect for capturing Instagram-worthy moments.

Luna Luna sets itself apart from traditional buffet experiences by placing a strong emphasis on diversity and innovation in its offerings, creating an unlimited dining space for consumers.

Menu has flavors of a shawarma indulging in delectable live Pav-Wow creations, to satisfying one's sweet tooth at the candy floss counter and exploring the wonders of an all-you-can-eat Candy Shop, Luna Luna offers a plethora of delightful surprises. Guests can also relive nostalgic memories at the school recess counter and quench their thirst with unlimited sugarcane juice, among numerous other tantalizing options.

The buffet spread at Luna Luna offers salads and soups like the Moroccan Chickpea Salad to appetizing starters, main courses, desserts, and much more.

Their pizza and pasta options, includes the Classic Margherita and Penne Alfredo with garlic bread. Their options range from Chicken Katsu Curry to the aromatic Tariwala Mutton Curry and the flavorful Garlic Butter Prawns to the Korean Fried Chicken.

Desserts include with options like White Chocolate Pastry, heavenly Dark Chocolate Squares, Assorted Halwa Tarts, and a variety of  ice creams, among others.

Luna Luna's beverage menu takes inspiration from its vibrant ambiance. The Pan Salsa is a refreshing drink that combines all the elements of paan, creating a unique and flavorful experience.

The Bounty Hunter captures the combination of coconut and chocolate in a delightful drink format.  The beverages at Luna Luna are a colorful and imaginative blend that adds an extra layer of enjoyment to the dining experience.

Bollywood actor Sanjay Dutt has made an investment in Cartel & Bros, a startup in the alcoholic beverage (alcobev) industry.

The company aims to bring a range of liquor brands into India through imports and retail. Executives of the recently established venture confirmed the actor's involvement in the project.

One of the partners of the startup, Mokksh Sani, who is also the promoter of liquor retail chain Living Liquidz, revealed that the initial offering from Cartel & Bros is Glenwalk, a blended Scotch whisky brand imported from Scotland.

Following the launch of Glenwalk, the company has plans to introduce a range of other liquor brands including vodka, tequila, and single malt into the Indian market.

Additional investors involved in Cartel & Bros include Manesh Sani, who represents Living Liquidz, Jittin Merani from Drinq bar academy, and Rohan Nihalani, the promoter of Morgan Beverages.

According to Sani, Cartel & Bros has secured a factory lease in Scotland and intends to set competitive prices for its products, making them affordable for a wider demographic of young consumers. He acknowledged the challenges of operating in the alcobev industry, which involves navigating complex regulations, varying state-level taxation, and price controls. However, Sani expressed confidence in the venture, emphasizing that regulations exist in every business and highlighting India's youthful population, which he believes is open to experimentation and new experiences.

In recent times, India has emerged as a rapidly expanding market for alcohol, and this development coincides with that trend.

According to data from the Scotch Whisky Association (SWA), India surpassed France to become the largest market for Scotch whisky in terms of volume, with a notable 60% increase in imports in 2022 compared to the preceding year.

This highlights the growing demand for alcoholic beverages in India.

Tata Consumer Products (TCP), the consumer goods company bringing together the food and beverage businesses of the Tata Group, has entered the Ready to Drink Cold Coffee market with the introduction of Tata Coffee Gold- Cold Brew.

Tata Coffee Gold undergoes a cold water brewing process to preserve its velvety texture, utilizing premium ingredients.

It is offered in three options: Classic, Mocha, and Hazelnut.

With a commitment to natural flavors, this beverage delivers an authentic and genuine coffee experience, ensuring a refreshing and gratifying taste.

“Our aim with Tata Coffee Gold- Cold Brew Ready-to-Drink Coffee is to provide an unparalleled coffee experience to our discerning customers. With Tata Coffee Gold- Cold Brew, we are offering a product that delivers a rich, rounded taste without any bitterness, while still providing a cold brewed coffee hit," said, Mr. Vikram Grover, MD NourishCo Beverages Limited, Tata Consumer Products.

Designed with discerning individuals in mind, this meticulously concocted beverage is steeped for over 12 hours, resulting in a bold, luxurious, and smooth flavour.

Notably, Tata Coffee Gold- Cold Brew Ready-to-Drink Coffee stands out with its low sugar content, appealing to health-conscious individuals while maintaining its delectable taste.

Tata Coffee Gold- Cold Brew Ready-to-Drink Coffee will be available at select retail outlets nationwide with a cost of Rs.125 without the need for any additional preparation.

Storia Food & Beverages has launched sugarcane juices made with 100% Sugarcane.

This refreshing drink is the perfect addition to Storia's lineup of beverages.

Storia's commitment to maintaining hygiene and ensuring top-notch quality sets a new standard for the sugarcane juice industry, providing customers with a dependable and invigorating beverage option that prioritizes safety.

"Storia's technical prowess is the driving force behind our commitment to launch this product in the highly unorganised sugarcane juice market. With only a few branded players in this space, our entry presents a great opportunity to provide a wholesome and hygienic alternative to the street-side options," said Shalin Desai, CMO, Storia’s.

Storia's sugarcane juices are available at popular Modern Trade Stores and leading eCommerce platforms such as Amazon, Bigbasket, Blinkit, Zepto, and more.

It is available in two sizes: a convenient 180 ml bottle for on-the-go consumption and a larger 750 ml bottle suitable for family packs.

Chrome Asia Hospitality has joined hands with India’s leading mental health care provider - Trijog to celebrate Pride month. 
As part of this initiative, Chrome Asia Hospitality & Trijog have co-curated a menu to honor and promote inclusivity across its restaurants.

“At Chrome Asia Hospitality, we keep inclusivity at our core. As a new age company, we want to encourage employment opportunities without any gender biases. It is our long-term vision to not only curate restaurants that honor and celebrate PRIDE everyday but also to implement workplace and mental healthcare policies that inspire players across sectors,” shared Nikita Shahri, Co-founder, Chrome Asia Hospitality.

The hospitality sector is among the top employers of human capital in India. However the LGBTQIA+ representation is yet to reach its maximum potential. In an attempt to make one of India’s largest employment sectors inclusive, Chrome Hospitality and Trijog have taken the first step towards their larger vision of creating spaces and workplaces that celebrate diversity and evoke a sense of belonging amongst everyone. 

“At Trijog, we are committed to working towards normalizing inclusivity. Safe spaces should be created by all of us together and the hospitality industry has always mirrored what a good time looks and feels like. The same was this year, we collaborated with Chrome hospitality to bring inclusivity, love, diversity and inclusiveness in our food, our thought, our physical spaces and through that work towards our vision and commitment of making India more inclusive in every way,” added Arushi Sethi Shah, Co-founder, Trijog.

The specially curated PRIDE menu will be available across all Chrome Asia Hospitality restaurants including Donna Deli, Shy!, Demy & EVE. 

Keventers, the renowned Indian dairy brand renowned for its rich history of 97 years, is introducing an addition to its lineup this summer.

The brand, well-known for its milkshakes and ice creams, is now unveiling a refreshing range of smoothies.

These fruit smoothies are made entirely from 100% real fruit, without any artificial colors, preservatives, or flavors.

“Our focus has been on enhancing customer experience and offering a greater variety across our growing beverage portfolio. We have consistently worked on innovative new products with a diverse flavor profile and have worked on introducing new variants across categories for our consumers. The latest launch of fruit smoothies is made from quality ingredients, carefully selected to ensure maximum taste and quality. said  Agastya Dalmia, Founder & CEO, Keventers

This new launch expands Keventers' beverage portfolio, which offers a wide array of options.

The vibrant Blueberry Blast Smoothie, with the flavors of blueberries, cranberries, strawberries, and juicy apples. Simple Love Smoothie, packed with succulent strawberries, sweet apples, creamy bananas, and earthy beetroot, providing a refreshing boost.

Mango lovers rejoice with the Mighty Mango Smoothie, infused with the luscious sweetness of pulpy mangoes complemented by a tangy twist of fresh strawberries.

The introduction of these fresh smoothies further expands the brand's diverse and expanding beverage portfolio, which recently saw the debut of sparkling iced beverages and thick shakes.

Keventers' Fruit smoothies can be purchased for INR 239/- and are currently offered at specific Keventers outlets across the country.

Additionally, customers can also conveniently order them online through popular food delivery platforms such as Zomato and Swiggy.

Moonshine Meadery, the pioneering mead producer in India, recently revealed plans to extend its presence to Gurugram, Haryana, marking a significant expansion in its national reach.

The objective is to cater to the growing demand for their exquisite meads among enthusiasts in the region.

Furthermore, the company has confirmed that Moonshine meads are now conveniently accessible at various city wine shops from 24th April onwards.

By extending its reach, the brand aims to introduce the younger generation of craft beverage enthusiasts across India to this age-old elixir.

The initial offering in the Haryana market will include their renowned Coffee Mead, alongside the limited edition MeadLABS series, featuring enticing flavors such as Grilled Pineapple, Guava Chilli, Hopped, Salted Kokum, Chocolate Orange, Mango Chilli, and Bourbon Oaked Apple Mead.

“Moonshine as a brand has experienced drastic demand over the past few years, helping make meads a mainstay in the Indian alco-bev space through innovation and expansion.” said Rohan Rehani and Nitin Vishwas, Co-founders of Moonshine Meadery

Moonshine Meadery, established in 2018 as the first meadery in Asia and India, had humble beginnings as a garage project initiated by Rohan and Nitin in 2014.

The brand rapidly expanded its reach and established a presence in numerous regions across the country to make its meads accessible to a wider audience.

Driven by robust consumer demand, Moonshine Meadery has achieved remarkable growth, experiencing a rapid annual growth rate of 100% over the past three years.

Soul Pantry, located at Andaz Delhi - Hyatt's luxury lifestyle hotel in India, has introduced a range of summer specialties to their menu.

The latest additions feature an assortment of bubble teas, smoothie bowls, and summer refreshments, catering to diverse preferences.

Soul Pantry's Bubble Tea selection offers an array of options, ranging from traditional to blended flavors.

The Classic Milk Bubble Tea, combining Boba pearls, milk, and a sweetener of choice, presents a guilt-free choice for patrons.

For a refreshing summer treat, the Apple and Kiwi Bubble Tea features chopped fresh fruits, tea decoction, boba pearls, milk, and sweetener.

Seasonal fruit lovers can indulge in the Classic Mango Boba Tea and the Strawberry Bubble Tea.

Additionally, the menu includes a Chef's Special Bubble Tea infused with nutella and chocolate syrup. All Bubble Teas are priced at INR 375 plus taxes.

Soul Pantry's Summer Coolers feature invigorating blends crafted from locally sourced, fresh ingredients, providing a respite from the sweltering summer days.

The menu offers a diverse range of options, including the zesty Lemon Chilli Chia Cooler infused with homemade spices, mint, lemon, and water.

Guests can also enjoy The Cardinal Punch, a refreshing mix of cranberry and orange juice topped with ginger ale and lemon.

The Cucumber Mint Cooler is a delightful fusion of fresh cucumber, mint, honey, ginger, and lime. For a tropical twist, the Dragon Mango Refresher combines mango, dragonfruit, lemon, mint, and soda.

Lastly, the Violet Lemonade delights with a combination of soda, mint, and lemon. All these summer coolers are priced at INR 375 plus taxes.

Soul Pantry's talented chef has unveiled a selection of revitalizing smoothie bowls, meticulously crafted to provide a burst of nutrients and antioxidants.

These bowls offer a range of flavor combinations to cater to diverse tastes. The Fruit Blast is a delightful mix of strawberry, mango, banana, dragon fruit, cereal, and seed toppings.

For a delectable treat, the Chocolate Peanut Crunch combines hung curd, chocolate powder, peanut butter, cereal, and seeds. The Strawberry Phantom Smoothie Bowl features strawberries blended with hung curd, honey, banana, cereal, and seeds.

The Frozen Zombie, a summer delicacy, showcases the goodness of bananas, dragon fruit, hung curd, chia seeds, cereal, and seeds.

Lastly, The Green Bomb is a nutrient powerhouse, containing avocados, spinach, kale, curd, honey, cereal, seeds, and garnished with mint and lemon. Each smoothie bowl is priced at INR 650 plus taxes.

Keventers, a renowned Indian dairy brand has recently launched ten new flavors of its popular Thick Shakes.

Keventers has added ten new flavors to its Thick Shake menu, including Peanut Butter, Choco Brownie, Kit Kat, Oreo Crumble, Mocha Mania, Snickers, Exotic Mango, 5-star, Rasmalai, and Sitafal.

“Our passion for innovation and excellence is what drives us at Keventers, and our new thick shakes are a reflection of that. We are proud of our team's hard work and dedication to bringing unique and delicious options to our audience” said Agastya Dalmia, Founder & CEO, Keventers.

Keventers uses high-quality ingredients to create its Thick Shakes, which boast a smooth texture and delectable taste with an ideal level of sweetness.

William Grant & Sons, a company that produces luxury spirits, has announced the appointment of Kapila Sethi Kad as the Head of Marketing.

In her new role, Kapila will be leading the marketing team in India and will be part of the management team.

Her primary responsibility will be to create innovative marketing experiences that provide value to customers and consumers, showcasing the company's range of Scotch whisky and premium spirits brands.

"I'm thrilled to be joining William Grant & Sons.  The unique opportunity to join an independent family-owned Company with such an extraordinary history and heritage was irresistible to me. I am excited to contribute my vision for our world-leading portfolio of brands." said Kapila Sethi Kad.

Kapila has an extensive 19-year career in the field of Brand Marketing. Her expertise includes a range of areas such as consumer insights, marketing communication, influencer marketing, above and below-the-line strategies, account development, and engaging with both customers and consumers.

"I am delighted to welcome Kapila to the William Grant & Sons family. Her experience in the luxury and premium category will enable further growth for the business," said Sachin Mehta, Country Director for India, William Grant & Sons.

Kapila has worked across various industries including consumer, durables, retail and services, gaining extensive experience. Her previous role was as the Head of Marketing for Luxury and Premium Retail at DLF Ltd.

In the past, Kapila has also worked with renowned brands such as Kohler, Grohe and Samsung, in both India and the Asia Pacific region.

WOX Energy Drinks, a  global energy drink brand, has announced that its Classic Edition energy drink generated INR 10 crore in gross revenue within a single quarter of its launch in India.

''We are pleased by the incredible response that our Classic Edition energy drink has received across India. We will remain committed to providing the best products and services to our customers and are grateful for their persistent support towards our brand,'' said Ajay Arora, COO, WOX.

BCS Globals, the parent company of WOX Energy Drinks, offers a diverse range of energy drinks, including Absolute Black, BCAA, and Zero Edition.

The brand has established a unique position in over 10 countries worldwide, consistently delivering high-quality products that meet rigorous global standards.

BCS Globals' team has reported that the global energy drink market is currently valued at a substantial $8 billion, experiencing a steady Compound Annual Growth Rate (CAGR) of 7%.

Customers can now find the Classic Edition of WOX Energy Drinks at nearby stores throughout India.
 

Keventers, a renowned Indian Dairy brand popular for its milkshakes and ice-creams, is introducing a new range of products called "Sparkling Iced Beverages" in five different flavors, including Aam Panna, Kala Khatta, Spiced Chai, Classic Lemon Iced Tea, and Peach Iced Tea.

This launch is part of Keventers' "Coolest Summer Campaign," aimed at fulfilling customers' need for refreshing drinks during the summer season. 

“Our product portfolio has expanded across the past few years to reflect contemporary trends. Our focus has been on identifying consumer preferences and bringing an innovative approach to our products. Fizzy drinks are a large category in India, and we have attempted to bring a disruptive approach to it by introducing familiar and favorite Indian flavors in a refreshing packaging.” said Mr Agastya Dalmia, Founder and Chief Executive Officer

The Iced Beverages range offers popular Indian flavors like Aam Panna and Kala Khatta, which have a balanced sweet and tangy taste that suits the Indian palate.

These drinks are a tribute to the happy moments in life, and they come in a fizzy and refreshing format. With five different flavors, they are perfect for beating the heat during the Indian summer.

The range also includes a Spiced Chai flavor, which is a cool and spicy twist on traditional tea. Additionally, there are two classic flavors, Lemon Iced Tea and Peach Iced Tea, which are sure to bring happiness with every sip. Overall, these beverages capture the essence of the brand's tagline, "It's a whole lotta fizz and a whole lotta fun."

As part of the company's expanding product line, these drinks will be available in select Keventers outlets across India. They come in both regular and medium-sized Keventers bottles and are priced starting from Rs.159.

Heritage Foods Ltd, a dairy company in India, has introduced its latest line of Buttermilk products labeled as 'A-One' and a new range of milkshakes in convenient single-serve carton boxes.

The new product line, called 'A-One' by Heritage Foods, comprises low-calorie spiced buttermilk that serves as a natural and refreshing drink.

 “Launch of ‘A-One’ Spiced Buttermilk & new Milkshakes in Combi-block packs is yet another step in the direction of growing the contribution of value-added products (VAP) in our portfolio. I am sure these new products will not only delight our consumers, but will also help them face the harsh summer season with a smile.” said Mrs. Bhuvaneswari Nara, Vice Chairperson & Managing Director 

The company uses a unique combination of cultures to ferment fresh Heritage milk to create a smooth and thick texture with an ideal balance of sourness and saltiness. Natural extracts of ginger and green chilies are blended into the drink to give it a spicy twist, making it a perfect on-the-go drink.

'A-One' Spiced Buttermilk will be sold in 180ml packs with a six-month shelf life and a reasonable price tag of ₹20/-.

In addition, Heritage Foods has given a makeover to its line of Milkshakes with new flavors and an attractive appearance.

While classic flavors like Vanilla and Strawberry remain available, the company plans to introduce two new varieties, Chocolate & Caramel and Cookies & Cream, which will appeal to both adults and children. The new range of Milkshakes will be sold in 180ml packs for ₹40/- and 125ml packs for ₹15/-.

Heritage Foods Ltd. is preparing for reintroducing its popular "Premium Badam milk with real Badam bits" under the brand name 'Badam Charger'.

The revised product recipe includes a higher quantity of badam bits, aligning with the brand's promise of 'Stay Charged.' Heritage Badam Charger will be available in 180ml plastic bottles with vibrant packaging. This product will be sold at a convenient price point of ₹35/-.

“Heritage ‘BadamCharger’ is a product targeted to thriving adults who hustle through the day to achieve their dreams.. We have formulated this recipe to deliver great taste with absolutely no added artificial colours or flavours and with 30% less sugar as compared to other similar flavoured milk-drinks.” said Mrs. Brahmani Nara, Executive Director of Heritage Foods Limited

Heritage Foods intends to take its customers on a nostalgic journey by releasing ice lollies with authentic and fascinating Indian flavors like 'Kala Khatta' and 'Gol Gappa' this summer. These desi flavors are bound to evoke fond childhood recollections. Consumers can enjoy these refreshing treats on a scorching summer day for only ₹10.

Heritage Foods has introduced its 'A-One' Spiced Buttermilk and Milkshake products in various regions, including Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi, and the National Capital Region (NCR).

These products are accessible through various channels, such as general trade stores, Heritage Happiness Points, Heritage Parlours, modern retail stores, and online grocery platforms.

The energy drink brand, WOX is set to unveil its first refreshing energy beverages in India, Classic Edition. 

WOX is a brand by BCS Globals, a player in the Food & Beverage segment and is recognized for its quality standards across more than 10 countries.

''With the summer season just around the corner, we understand the importance of staying cool and energised, especially in India's hot climate. Our unique blend of flavors and energy-boosting properties deliver the perfect solution for anyone looking for a blend of instant energy punch and a refreshing flavour. “said Ajay Arora, Chief Operating Officer, WOX Energy Drink

The Classic Black energy drink has a vibrant golden yellow hue and provides a quick and revitalizing boost, making it an excellent choice for various events such as parties, sports gatherings, and outdoor activities like hiking, swimming, and cycling.

The drink has been developed in compliance with strict global standards, ensuring it meets high-quality and taste expectations.

Team BCS global possesses an in-depth understanding of global Food & Beverage manufacturing technologies has unveiled globally acclaimed energy drinks in its avant-garde manufacturing units.

According to Team BCS Globals, the global energy drink market stands at $8 billion and is growing at a Compound Annual Growth Rate(CAGR) of 7 percent.

The product is priced at Rs. 60 and will be available at nearest mom-and-pop store.

The renowned Indian Coffee House (ICH) has recently launched its first outlet in Panchkula, located in Sector 20.

The new branch has a seating capacity of 50 and marks the heritage restaurant's third location in the Tricity region.

This eatery is recognized for its reasonably priced meals and a menu featuring both traditional South Indian dishes and popular international fare.

The establishment employs a total of 15 staff members and two chefs, who come from Himachal Pradesh and Uttarakhand.

The menu at this location is identical to other branches of the restaurant across the country, with no difference in pricing.

“The decision to open a new branch in Panchkula was based on customer demand in the area, as the Sector 17 location was relatively far away and often resulted in long wait times for seating. The management has pledged to uphold the restaurant's high standards for food quality and atmosphere, ensuring that customers receive an exceptional dining experience” said Biju KT, Manager ICH

Since opening on February 1st, the new establishment has been attracting about 100 customers each day, with a particular interest from families and older individuals. The outlet is open seven days a week, from 9 am to 10 pm.

The Indian Coffee House is a chain of coffee shops with a significant cultural heritage that dates back to the early 1940s when India was under British rule.

 It has a long and storied past, playing a key role in Indian culture by offering not only coffee but also a unique insight into the country's history.

UAE-based food & beverage company, BCS Globals, launches WOX and plans to introduce a diversified product portfolio.

WOX is the emerging Energy Drink brand that has successfully captured its strong foothold in 10+ countries worldwide.

“We are entering into the market with an aggressive expansion plan in place. With our unique product range, we expect to expand the consumption growth of Energy Drink products across nooks and corners of the country.” said Sheeba Chaudhary, Chief Market Officer, WOX Energy Drink

The brand introduced an exclusive product line of energy drinks with its 4 exclusive variants namely, Classic, Absolute Black, BCAA, and Zero Edition.

While targeting the price-sensitive market of India with the focus on promoting the category altogether across tier-1, 2, and 3 cities, the brand is targeting a lucrative pricing strategy that is set to extend tough competition to rivals and other local players existing in the market.

The company aims to capture a double-digit market share in the next two years.

 Brand is set to capitalize on an extensive Omni-channel retail and distribution model that includes its offline retail presence across mom-and-pop stores, local departmental stores, supermarkets, and hypermarkets and online presence and across other e-commerce channels.

Food and beverage major Pepsico India Holdings Pvt Ltd's consolidated profit for FY22 declined 76.25 per cent to Rs 41.63 crore, while its revenue from operations went up 21.61 per cent to Rs 6,385.80 crore.

The company, which is not a publicly traded corporation, made a total profit of Rs 175.3 crore and its income from operations was at Rs 5,251 crore for the financial year that ended on March 31, 2021, according to financial records accessed by the business intelligence portal Tofler.

Pepsico India Holdings' other income in FY22 was down 27 per cent at Rs 82.34 crore.

While the company's overall revenue, which includes sales of well-known brands like Pepsi, Lay's, Kurkure, and Tropicana, increased by 20.58% to Rs 6,468.14 crore for the fiscal year that ended on March 31, 2022.

In response to PTI's inquiry, a PepsiCo India representative stated that the company had robust double-digit growth in both operating revenue and volume for FY22, despite inflation.

The entire tax charge for Pepsico India Holdings increased by 58.32% to Rs 36.89 crore in FY22, while overall expenses increased by 23.7% to Rs 6,389.62 crore.

PepsiCo began doing business in India in 1989 and has since expanded to become one of the biggest MNC food and beverage companies there.

In FY22, the company's beverage division revenue increased 10.61% to Rs 1,014 crore.

While its food category revenue increased by about 24% to Rs 5,371.80 billion.

PepsiCo India Holding reported export revenue of Rs 106.14 crore in FY22, an increase of 2.58 percent. A year ago, it was worth Rs 103.47 crore.

The business kept spending money in FY22 on both customer-facing activations and expanding capacity for future expansion.

PepsiCo India is "strongly poised" to take advantage of the rising consumer demand in the future as it continues to invest in the nation, diversifies its product offerings to meet shifting consumer preferences, expands operations, and further boosts consumer touch points, particularly in the wake of the Covid pandemic.

In addition, the spokesperson stated, "We shall continue our community efforts through our commitment to being PepsiCo positive, a strategic end-to-end transformation initiative with sustainability at the centre to create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people.

Indian home grown spirit brand Allied Blenders and Distillers Limited has extended its deluxe rum Jolly Roger to Uttar Pradesh and Rajasthan.

Jolly Roger offers an exceptional rum with matured special spirits.

The communication of Jolly Roger is reflective of the young audience who value the company of good friends with a great rum.

Jolly Roger Rum is available in 750ml, 375ml. and 180ml. sizes.

“We are excited to extend the franchise of Jolly Roger to the markets of Uttar Pradesh and Rajasthan. Winter gets out the woollens, bonfires, barbeque and more of a great rum in Jolly Roger with friends,” shared Bikram Basu, Vice-President- Strategy, Marketing and Business Development, ABD.

ABD is a multi-brand company that produces and supplies alcoholic beverages with presence in the whisky, brandy, rum, and vodka categories that are sold in over 22 countries. Today, its network includes 9 owned bottling units, 1 distilling unit and 20 non-owned manufacturing units.

Allied Blenders & Distillers (ABD) has made its debut in the Metaverse with the ABD MetaBar – an immersive virtual reality space housing digital displays of its leading offerings.

It’s the first alcohol beverage company in India to build a Metaverse presence. Visitors to the space can learn more about brands, watch exciting new content and discover key initiatives from the organization.

“At ABD, innovation is a core value that we look to keep at the forefront of everything we do. Our brands and initiatives will constantly lead change and with the ABD MetaBar we have taken a decisive step into the virtual immersive world of our consumers. We will actively seek to co-create and partner in this exciting space,” shared Shekhar Ramamurthy, Executive Deputy Chairman, ABD.

With its futuristic design, the ABD MetaBar, optimized for both mobile and desktop usage, taps into the growing interest in the Metaverse amongst consumers and their willingness to experiment with novel digital activations.

The ABD MetaBar can be experienced here - https://abdmetabar.com/

Moving forward, the ABD MetaBar will evolve to allow for interactions with users and serve as a gateway for curated online experiences across consumer interest areas of fun, design, music, gaming, and the performing arts.

India’s first premium craft rum Maka Zai enters Maharashtra with availability across 70 retail outlets and the Living Liquidz app.

Launched this January, Maka Zai is a product of Still distilling Spirits - a small, homegrown, and independent company that serves up ‘micro-marvels’ of rum, that help elevate your drinking experience.

Maka Zai translates to ‘I Want’, in Konkani, and has both a White Rum - the Bartender’s Edition, and India’s first Gold Rum - the Tribute Edition. Both variants are made from locally sourced sugarcane from various parts of the country, blended on Indian soil and nourished by the sweet waters of Goa.

“Maka Zai was born out of my passion for spirits and my curiosity to experiment with different flavours. I decided to curate a collection of premium rums that would meet the needs of consumers in India who were looking for a new and fine-tasting rum,” said Kasturi Banerjee, Founder and Director of Still distilling Spirits.

Through the brand’s philosophy, ‘Drink Well’, Maka Zai strives to elevate consumers’ drinking experience, by providing a high-quality craft rum.

Right from the raw materials sourced to the significance of Maka Zai’s logo featuring the native Olive Ridley turtle, everything is a tribute to the country.