Correspondent, IndianRetailer.com & Retailer Media Nov 18, 2024/
Barista Coffee, a well-known Indian coffee chain, has expanded its product offering by launching coffee capsules and machines aimed at the home-brewing market. The new capsules are priced at Rs 500 for a pack, available in two blends: Classic and Dark Roast. The coffee machine is priced at Rs 15,999, with an introductory offer of Rs 12,000. This new product line was introduced at the Barista cafe in Basant Lok, Delhi, marking the company’s entry into the home coffee segment.
The launch of the coffee capsules and machine is part of Barista’s strategy to meet the increasing consumer demand for convenient, high-quality coffee at home. With the growing trend of home brewing among coffee enthusiasts, the company is aiming to cater to consumers who want a café-quality coffee experience in their homes or offices.
Rajat Agrawal, CEO of Barista Coffee shared, “Barista is all set to bring this new line of coffee capsules and coffee machines to the customers, making it easier than ever to enjoy the Barista experience at home. Our goal was to create a convenient yet authentic coffee experience that embodies the quality and craftsmanship Barista is known for. We believe these offerings will be warmly received by our coffee-loving community and will set new standards in the home-brewing market.”
The product range promises a rich and aromatic coffee experience, with the capsules designed to deliver Barista’s signature taste with minimal effort. The coffee machine and capsules are now available at selected Barista cafes across cities such as Delhi NCR, Chandigarh, Mumbai, Kolkata, and Bengaluru, as well as through e-commerce platforms, aiming for wider accessibility to coffee lovers across the country.
Coffee All Day is now open on Brigade Road, Bangalore and they are ready to serve everyone with their bold and unique flavours.
Coffee All Day is a refreshingly straightforward approach on coffee culture that provides premium, ready-to-drink coffee that blends well-known Indian flavors with worldwide standards at affordable pricing.
Coffee All Day offers something for every taste, whether you're in the mood for a traditional espresso, a distinctive Tiramisu Cappuccino, or a cool iced tea. In order to accommodate the hectic lifestyles of urban millennials and Gen Z, the café offers a variety of coffee classics, unique drinks, teas, and easy-to-eat snacks.
The President of India Coffee Trust (ICT), Anil Kumar Bhandari has been elected as the Chairman of Private Sector Consultative Board (PSCB) of International Coffee Organization for a term of one year. PSCB is an International Coffee Organization body comprising of 16 leading industry representatives from producing and consuming countries.
The PSCB's aims to increase the world coffee market in value and volume and also support various initiatives in the field of coffee and health.
After becoming the first representative from India to occupy this important post, Bhandari is significant on the backdrop of World Coffee Conference (WCC) scheduled in Bengaluru, India, in April 2020.
“My election as Chairman Private Sector Consultative Board of International Coffee Organization is an honour for India and India Coffee Trust. This is the first time that India has chaired the PSCB. I see this as the confidence reposed in India and ICT, going into the World Coffee Conference in 2020, which would be hosted by India and will be held for the first time in Asia. It also indicates the interest that the Global Coffee Sector has in the Indian Coffee Industry and the Indian Coffee Market,” said Bhandari while commenting on his election as the president.
ICO is an intergovernmental body of Coffee buying & producing nations, having more than 72 member countries and India is one of the founding members of ICO. The 121st Session of International Coffee Council (ICC) under International Coffee Organization (ICO) was held in Mexico City from 9 to 13 April 2018.
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