Bella Emerges as the First Jaggery-Distilled Rum by Amrut Distilleries

Amrut Distilleries has announced the global launch of Bella, the world’s first single rum made entirely from jaggery. Sourced from the Sahyadri range and Mandya, Bella has been aged for six years in ex-bourbon barrels under tropical conditions. The release of this unique rum coincides with the 75th anniversary of Amrut Distilleries and is a tribute to India’s cultural heritage.

Bella's creation was inspired by the vision of Shri Neelkanta Rao Jagdale (NRJ), often referred to as the Father of Indian Single Malt. His respect for Indian traditions led to the development of this jaggery-based rum. Despite the absence of a license provision in the Karnataka Excise rules at the time, NRJ's determination paved the way for Amrut’s eventual success in obtaining the first license to distill jaggery rum in 2012.

Rakshit N Jagdale, Managing Director of Amrut Distilleries said, “We are honored to present my father’s vision of bringing 100 percent jaggery rum to life. On our Founder’s Day, we dedicate Bella to my father, as he created this category by presenting it to the progressive Karnataka Excise, which granted us the first-ever license to distill jaggery single rum.” He also noted that Bella was soft-launched in July, with the global debut held at Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre.

Sanjay Gupta, General Manager of Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre, said, “We take pride in partnering with brands that reflect India’s heritage. Hosting Bella's global launch is a privilege, and this 100 percent jaggery-distilled single rum brings a unique story to the world of spirits.”

India has a long history of rum production, predominantly using molasses. In 2013, Amrut made strides with its Two Indies Rum, blending Indian jaggery and Caribbean molasses. Bella continues this legacy by focusing solely on jaggery, an ingredient deeply rooted in India’s history, dating back to the Indus Valley Civilization. Jaggery’s significance as a natural sweetener and cultural symbol remains strong, particularly in Karnataka, where Amrut Distillery is based. Bella, which means “jaggery” in Kannada, reflects Amrut’s commitment to preserving this heritage.

The introduction of Bella not only showcases a new product but also establishes a new category in the Indian rum market: Premium Indian Rums. With its deep ties to native ingredients and traditions, Amrut Distilleries aims to celebrate India’s cultural legacy, inspiring pride among both local and international patrons.