Bikaji Foods International Acquires 49% Stake in Bhujialalji
Bikaji Foods International Acquires 49% Stake in Bhujialalji

Snack maker Bikaji Foods International has acquired 49 per cent stake and in Bhujialalji Private Limited (BPL).

Bhujialalji offers a diverse product portfolio that includes the well-liked Bhujia and a range of namkeen variants across Rajasthan, Kolkata and Mumbai.

"Our strategic vision for this collaboration is to leverage synergies that enhance the overall market position of Bikaji, while continuing to function independently,” shared Deepak Agarwal, MD, Bikaji Foods International Limited by adding that with the company strategically headquartered in Bikaner, this acquisition will help us leverage the learnings of this new brand to enable accelerated growth and expand our horizon when it comes to a new audience set.

At present, the acquisition coincides with the Indian organized snacktionary business being valued at Rs 4,240 billion.

The packaged food retail revenue was worth Rs 2,434 billion in FY15 and has registered a CAGR of approximately 8.3% from FY15 to FY22. According to a report by Frost & Sullivan, it is projected to continue growing at a CAGR of 8% over the next five years, reaching Rs 5,798 billion.

As for the Indian Savoury Snacks market, its value was Rs 751 billion in 2022. The market is expected to expand at a CAGR of 13% and reach Rs 1,227 billion by 2026.

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