?Bisleri International Pvt. Ltd expands to UAE market
?Bisleri International Pvt. Ltd expands to UAE market

Bisleri, one of India's packaged mineral water supplying brands has reached the UAE shores.

Bisleri has already made its presence felt in close to 1000 retail outlets across seven emirates, with plans to be in over 4500 stores by end of the year 2017.

It has introduced 1.5 litre and 500 ml bottled water with plans to expand into small SKU's (200 to 330 ml) and large segments (5 litre to 5 gallons) gradually.

Ramesh Chauhan, MD and Chairman, Bisleri International Pvt. Ltd, said, "Bisleri is the No. 1 mineral water brand in India having more than 60 per cent share in India. It is now introduced in gulf through an association with Korus, which specialises in launching fast moving consumer brands in F and B markets. We already have a strong emotional appeal among the Indian diaspora and with our premium quality bottle, sweet ground water and differentiated colour we are sure to appeal to the cosmopolitan population of the UAE.”

Chauhan further added, "We have Vedica for the upper end, which we shall launch at the appropriate time. The next step is to increase distribution across the different channels — retail, hotels, restaurants and cafeterias. As with every new brand, this will be a step-wise process and will take its required time. But we are confident we will get there soon."

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading